What is Connectivity?
Connectivity, founded in 2011, has established itself in the search and local marketing technology sector. Initially operating on a platform-based reseller model for agencies, the company pivoted to direct sales to businesses in early 2014. Today, Connectivity supports tens of thousands of businesses, leveraging over a decade of founder experience in marketing technology to drive its rapid expansion. The company's focus on providing robust solutions for local businesses positions it as a key player in a competitive digital marketing landscape.
How much funding has Connectivity raised?
Connectivity has raised a total of $11M across 2 funding rounds:
Series A
$6.3M
Private Equity
$4.6M
Series A (2013): $6.3M with participation from Raymond James, Greycroft Partners, Rincon Venture Partners, TenOneTen Ventures, Double M Partners, and Strategic law partners LLP
Private Equity (2015): $4.6M led by Greycroft Partners
Key Investors in Connectivity
Raymond James
Raymond James is a diversified financial services holding company providing a comprehensive range of financial services including investment banking and capital markets. They are known for their client-first philosophy and operate one of the largest independent financial services companies in the United States.
Greycroft Partners
Greycroft is a leading venture capital firm specializing in investments within the Internet and mobile markets, leveraging extensive industry connections to support entrepreneurial growth.
Rincon Venture Partners
Rincon Venture Partners is an investment firm that focuses on early-stage technology companies, providing capital and strategic support to help founders scale their businesses.
What's next for Connectivity?
The recent major strategic investment in Connectivity signals a strong commitment from its backers to fuel further development and market penetration. With a substantial funding base, the company is well-positioned to enhance its platform capabilities, expand its customer reach, and potentially explore new market verticals. This capital infusion is expected to accelerate Connectivity's growth trajectory, enabling it to solidify its market leadership and pursue strategic initiatives aimed at long-term success in the dynamic local marketing technology space.
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