What is Connectivity?
Founded in 2011, Connectivity provides a sophisticated platform designed to streamline local marketing and search visibility for businesses. The company operates at the intersection of B2B software and digital marketing, offering tools that empower organizations to manage their online presence effectively. By focusing on the critical needs of local search and reputation management, Connectivity has established itself as a vital partner for enterprises seeking to enhance their digital footprint. The firm's market position is defined by its decade-long expertise in search technology and its ability to pivot successfully between channel-based distribution and direct enterprise engagement.
How much funding has Connectivity raised?
Connectivity has raised a total of $11M across 2 funding rounds:
Series A
$6.3M
Private Equity
$4.6M
Series A (2013): $6.3M with participation from TenOneTen Ventures, Greycroft Partners, Double M Partners, Strategic law partners LLP, Raymond James, and Rincon Venture Partners
Private Equity (2015): $4.6M led by Greycroft Partners
Key Investors in Connectivity
Greycroft Partners
A leading venture capital firm focused on the Internet and mobile markets, leveraging an extensive network to help entrepreneurs build successful, high-growth businesses.
Double M Partners
An early-stage venture fund based in Los Angeles that specializes in Internet, Media, and Communications infrastructure and software-focused companies.
Rincon Venture Partners
A specialized investment firm focused on high-conviction, early-stage B2B software companies, providing strategic support to help founders scale effectively.
What's next for Connectivity?
With the recent capital injection, Connectivity is poised to deepen its product capabilities and expand its market reach. The strategic focus will likely center on enhancing the platform's automation features and integrating advanced analytics to provide deeper insights into local search performance. As the company moves beyond its initial scaling phase, the emphasis will shift toward maintaining high-velocity growth while optimizing the customer experience for its expanding base of enterprise users. This financial runway provides the necessary resources to explore new market segments and potentially integrate emerging technologies that will further differentiate its service offering in the crowded marketing technology ecosystem.
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