What is Connectivity?
Founded in 2011, Connectivity emerged from founders with over a decade of experience in search and local marketing technology. Initially, the company developed a successful reseller platform for agencies, later pivoting to direct sales to businesses in early 2014. Today, Connectivity supports tens of thousands of businesses, indicating a strong market penetration and rapid expansion. The company's focus on marketing technology suggests a B2B SaaS model aimed at enhancing local business visibility and customer engagement.
How much funding has Connectivity raised?
Connectivity has raised a total of $11M across 2 funding rounds:
Series A
$6.3M
Private Equity
$4.6M
Series A (2013): $6.3M with participation from Raymond James, Greycroft Partners, Strategic law partners LLP, Rincon Venture Partners, TenOneTen Ventures, and Double M Partners
Private Equity (2015): $4.6M led by Greycroft Partners
Key Investors in Connectivity
Raymond James
Raymond James Financial is a diversified financial services company offering investment advisory, brokerage, and asset management services, indicating a focus on established companies with strong financial performance.
Greycroft Partners
Greycroft is a venture capital firm specializing in internet and mobile markets, known for leveraging its network to help companies scale and gain market visibility.
Rincon Venture Partners
Rincon Venture Partners is an investor that focuses on early-stage companies, particularly in the B2B software sector, providing capital and strategic support for growth.
What's next for Connectivity?
The recent major strategic investment signals a new phase of accelerated growth and market expansion for Connectivity. This capital infusion is likely to be directed towards scaling operations, enhancing product development, and potentially exploring new market verticals or geographical regions. The company's history of direct sales and agency partnerships suggests a strategy that balances direct customer acquisition with channel enablement, positioning it for sustained enterprise-level success.
See full Connectivity company page
