What is Connectivity?
Connectivity operates as a specialized technology platform designed to streamline local marketing and search visibility for businesses. Founded in 2011, the company initially gained traction by empowering agencies to resell its suite of tools, before pivoting to a direct-to-business model in 2014. The platform serves as a centralized hub for managing digital presence, enabling organizations to maintain accurate information across various search engines and local directories. By automating complex marketing tasks, Connectivity provides a scalable solution for businesses aiming to enhance their discoverability and customer engagement in an increasingly fragmented digital ecosystem.
How much funding has Connectivity raised?
Connectivity has raised a total of $11M across 2 funding rounds:
Series A
$6.3M
Private Equity
$4.6M
Series A (2013): $6.3M with participation from TenOneTen Ventures, Greycroft Partners, Raymond James, Rincon Venture Partners, Double M Partners, and Strategic law partners LLP
Private Equity (2015): $4.6M led by Greycroft Partners
Key Investors in Connectivity
Greycroft Partners
Greycroft is a prominent venture capital firm focused on the Internet and mobile markets, leveraging an extensive network to help entrepreneurs build successful, scalable businesses.
Raymond James
Raymond James is a diversified financial services firm providing investment advisory, capital markets, and banking services with a focus on long-term financial planning.
Rincon Venture Partners
Rincon Venture Partners, now operating as Bonfire Ventures, specializes in high-conviction, early-stage investments in B2B software companies, providing strategic support to help founders scale.
What's next for Connectivity?
With the backing of major institutional investors, Connectivity is well-positioned to capitalize on the ongoing digital transformation of local commerce. The company's strategic focus remains on deepening its product suite and expanding its footprint within the enterprise segment. As the demand for sophisticated local search and marketing automation continues to rise, Connectivity is expected to leverage its existing capital reserves to drive further innovation, potentially exploring new integrations or market segments that align with its core competency in business-to-business infrastructure. The firm's ability to maintain high growth rates while navigating the complexities of the local marketing landscape suggests a sustained commitment to long-term value creation for its stakeholders.
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