What is Comscore?
Comscore is an American company specializing in media measurement and analytics, providing crucial marketing data and analytics to enterprises, media and advertising agencies, and publishers. The company's core business revolves around delivering insights into audience behavior, advertising effectiveness, and market trends, enabling clients to make data-driven decisions in a rapidly evolving media ecosystem. Its services are vital for understanding consumer engagement across various platforms, from traditional media to digital channels.
How much funding has Comscore raised?
Comscore has raised a total of $339.5M across 7 funding rounds:
Other Financing Round
$40M
Series C
$15M
Series D
$20M
Series E
$12M
Stock Offering
$82.5M
Debt
$150M
Share Placement
$20M
Other Financing Round (2000): $40M with participation from Divine Interventures, Accel, Comdisco Ventures, Lehman Brothers, Siebel Systems, IVP, Forrester Research, Flatiron Partners, and Brinson Partners
Series C (2001): $15M led by Adams Street Partners, Accel Partners, Institutional Venture Partners, Lehman Brothers Venture Fund, and JP Morgan Partners
Series D (2002): $20M supported by JP Morgan Partners, Lehman Brothers Venture Fund, Topspin Partners, vSpring Capital, Institutional Venture Partners, Adams Street Partners, and Accel Partners
Series E (2003): $12M featuring JPMorgan Partners (JPMP), Flatiron Partners, vSpring Capital, Accel Partners, Topspin Partners, Institutional Venture Partners, and Adams Street Partners
Stock Issuance/Offering (2007): $82.5M backed by Deutsche Bank Securities and Credit Suisse
Debt (2018): $150M with participation from Starboard
Share Placement (2019): $20M led by Undisclosed
Key Investors in Comscore
vSpring Capital
Run Ventures is an investment firm focused on backing early-stage SaaS and technology breakthroughs. The company aims to support innovative startups in the tech sector. Their portfolio includes a range of promising ventures that are poised for growth. Run Ventures is dedicated to helping entrepreneurs succeed in their endeavors.
Topspin Partners
Topspin Consumer Partners is a private equity firm dedicated to growing branded consumer products and services companies. They partner with founder-owners and executive teams to facilitate company growth through strategic guidance, operational improvements, and capital access. Their expertise spans various sectors including household goods, health and wellness, and beauty, serving innovative consumer brands like Bear Down Brands and Coop Sleep Goods. By leveraging their industry experience and strategic partnerships, they aim to drive long-term enterprise value and sustainability for their clients.
Institutional Venture Partners
IVP (Institutional Venture Partners) is a Menlo Parkbased laterstage venture capital firm that raises large growth funds and invests in highgrowth technology companiesprimarily at Series B and beyondacross consumer, enterprise, and fintech, typically taking significant minority stakes and supporting companies through scaleup and IPO/M&A exits.
What's next for Comscore?
With a history of substantial capital infusions, Comscore is positioned for continued growth and innovation in the data analytics sector. The company's 'major enterprise-level funding' context suggests a focus on scaling operations, expanding its technological capabilities, and potentially pursuing strategic acquisitions. Future developments are likely to center on enhancing its cross-platform measurement solutions and adapting to emerging media consumption patterns, solidifying its role as a key analytics provider.
See full Comscore company page
