What is Clootrack?
Clootrack operates as an intelligent customer experience analytics platform designed for enterprises and critical decision-makers. The platform leverages a powerful AI-driven engine to aggregate and analyze billions of customer reviews in real-time. This capability empowers businesses to make more impactful brand decisions by providing deep insights into customer sentiment and market trends. Headquartered in Claymont, Delaware, Clootrack aims to transform how companies understand and respond to their customer base.
How much funding has Clootrack raised?
Clootrack has raised a total of $4.5M across 2 funding rounds:
Angel/Seed
$500K
Series A
$4M
Angel/Seed (2019): $500K with participation from SEA Fund, Indian Angel Network, Malabar Angel Network, and Unicorn India Ventures
Series A (2021): $4M led by Inventus Capital India, Babu Sivadasan, Unicorn India Ventures, IAN fund, and Salamander Excubator Angel Fund
Key Investors in Clootrack
Unicorn India Ventures
Unicorn India Ventures is a leading venture capital firm in India that specializes in seed funding for startups led by visionary entrepreneurs across various sectors. The firm focuses on driving innovation and technology, supporting early-stage impactful innovations, and solving real-life problems sustainably. With a commitment to mentor capitalism, Unicorn India Ventures not only provides capital but also offers expertise, operational support, and a global network to help portfolio companies thrive. Their investment strategy emphasizes creating societal impact and partnering with founders who share their vision for transformative change.
Inventus Capital India
Athera Venture Partners is an early-stage venture capital firm that invests in seed to Series A rounds primarily in technology-focused companies. The firm aims to support entrepreneurs in building sustainable, tech-first ventures by providing founder-friendly and empathetic guidance. Athera has backed significant names in the Indian startup ecosystem, including redBus, PolicyBazaar, HealthifyMe, and PlayShifu. Their approach emphasizes objectivity and delayed gratification, ensuring that they partner with startups that thrive beyond their investment.
Indian Angel Network
Indian Angel Network is a network of Angel investors keen to invest in early stage businesses which have potential to create disproportionate value. The members of the Network are leaders in the Entrepreneurial Eco-System as they have had strong operational experience as CEOs or a background of creating new and successful ventures. They share a passion to create scale and value for startup ventures. Started in April 2006, the Indian Angel Network in addition to money, provides constant access to high quality mentoring, vast networks and inputs on strategy as well as execution. The Network members, because of their background are better able to assess the potential and risks at the early stage.
What's next for Clootrack?
The recent major strategic investment in Clootrack signals a pivotal moment for the company, likely enabling accelerated scaling of its AI-driven analytics capabilities and market penetration. This infusion of capital is expected to fuel product development, enhance its real-time data processing, and expand its enterprise client base. As Clootrack continues to mature, its focus will likely remain on providing actionable, data-driven insights that empower businesses to optimize their brand strategies and customer engagement in a competitive landscape.
See full Clootrack company page
