What is Cleevo?
Founded in 2022 by Mayank Jain and Karan Shah, Cleevo is redefining household cleaning with its compact concentrate products. This approach eschews traditional heavy, plastic-laden liquid cleaners, offering non-toxic, high-performance alternatives. By eliminating water from formulations, Cleevo aims to reduce shipping weight, storage needs, and environmental impact, while delivering superior cleaning power at a reduced cost. This strategic pivot positions Cleevo to capture market share from legacy cleaning product manufacturers.
How much funding has Cleevo raised?
Cleevo has raised a total of $1M across 1 funding round:
Seed
$1M
Seed (2025): $1M with participation from OTP Ventures, DeVC, and A Eternity Capital Management
Key Investors in Cleevo
OTP Ventures
OTP Ventures LLC operates within the Information & Document Management industry, suggesting a potential interest in Cleevo's operational efficiency and data-driven business model.
DeVC
DeVC, a collective of founders, operators, and investors, focuses on backing ambitious founders from concept to early traction, indicating a belief in Cleevo's foundational strength and entrepreneurial vision.
A Eternity Capital Management
A. Eternity Capital Management Ltd is a licensed Cyprus Investment Firm, likely bringing financial expertise and a strategic approach to Cleevo's growth trajectory, with an understanding of high-risk, high-reward investments.
What's next for Cleevo?
The recent major strategic investment signals a new phase of growth and scaling for Cleevo. This capital infusion is expected to accelerate product development, expand market reach, and enhance manufacturing capabilities. Cleevo's focus on sustainability and cost-efficiency aligns with growing consumer demand for eco-friendly and value-driven household products, positioning the company for substantial future expansion and market penetration.
See full Cleevo company page
