What is Cleevo?
Founded in 2022 by Mayank Jain and Karan Shah, Cleevo is redefining the household cleaning market by shifting away from traditional water-heavy liquid cleaners. The company's core innovation lies in its non-toxic, high-performance compact concentrates. These formulations are designed to be significantly lighter for shipping, easier for consumers to store, and more environmentally friendly by eliminating excess water. Cleevo asserts that this concentrated format not only reduces logistical and environmental impact but also delivers superior cleaning performance at a reduced cost.
How much funding has Cleevo raised?
Cleevo has raised a total of $1M across 1 funding round:
Seed
$1M
Seed (2025): $1M with participation from A Eternity Capital Management, DeVC, and OTP Ventures
Key Investors in Cleevo
A Eternity Capital Management
A. Eternity Capital Management Ltd is a licensed Cyprus Investment Firm regulated by CySec, offering investment services in financial instruments and emphasizing awareness of high risks involved.
DeVC
DeVC is a collective of founders, operators, and investors focused on backing ambitious founders from concept to early traction to help them build transformative companies.
OTP Ventures
OTP Ventures LLC operates in the Information & Document Management industry, employing between 10-19 people and generating between $1M-$5M in revenue, headquartered in Alpharetta, Georgia.
What's next for Cleevo?
With this substantial backing, Cleevo is poised for accelerated growth and market penetration. The major enterprise-level funding suggests a strategic pivot towards scaling operations, expanding its product line, and potentially entering new geographic markets. The recent strategic investment indicates a strong alignment with key partners who likely see Cleevo's potential to disrupt the established cleaning products industry. Future developments may include enhanced research and development for new concentrate formulations and broader distribution strategies to capture a larger market share.
See full Cleevo company page
