What is Cleevo?
Founded in 2022 by Mayank Jain and Karan Shah, Cleevo operates at the intersection of green chemistry and supply chain innovation. The company specializes in high-performance, non-toxic cleaning concentrates designed to minimize the carbon footprint of household maintenance. By eliminating the water content typically found in supermarket cleaning agents, Cleevo reduces shipping weight and storage requirements, offering a more sustainable and cost-effective solution for the modern consumer.
The company's market position is defined by its commitment to reducing plastic dependency. As consumer preferences shift toward eco-friendly household goods, Cleevo's ability to deliver professional-grade cleaning power in a compact format provides a distinct competitive advantage. This strategic focus on product formulation and environmental stewardship positions the brand as a significant disruptor in the fast-moving consumer goods space.
How much funding has Cleevo raised?
Cleevo has raised a total of $1M across 1 funding round:
Seed
$1M
Seed (2025): $1M with participation from OTP Ventures, A Eternity Capital Management, and DeVC
Key Investors in Cleevo
OTP Ventures
OTP Ventures LLC is a firm focused on information and document management, providing strategic support to emerging enterprises.
A Eternity Capital Management
A regulated Cyprus Investment Firm that provides specialized financial services and capital allocation for high-growth ventures.
DeVC
A collective of founders and operators that invests in early-stage companies, providing operational expertise to help founders build transformative businesses.
What's next for Cleevo?
With the infusion of $1M, Cleevo is expected to scale its operations, focusing on expanding its distribution channels and enhancing its manufacturing capabilities. The company's roadmap likely includes aggressive customer acquisition strategies and potential product line extensions to further penetrate the household cleaning market. As the firm transitions from its initial development phase to a broader commercial rollout, the focus will remain on optimizing its supply chain to maintain cost efficiency while scaling production.
The backing from institutional investors suggests a long-term commitment to building a sustainable, high-growth enterprise. Future milestones will likely involve strengthening brand presence in major retail outlets and continuing to innovate within the non-toxic cleaning category to maintain its market-leading performance claims.
