What is Clean.io?
Clean.io operates at the intersection of ecommerce security and performance marketing. Its flagship product, cleanCART, is engineered to detect and neutralize browser-based coupon extensions that often hijack the customer journey and erode profit margins. By preventing these unauthorized injections, the platform not only protects margins but also provides retailers with clean, accurate attribution reporting, which is essential for data-driven decision-making in competitive digital markets. The company's market position is defined by its ability to solve a high-friction problem for enterprise-level merchants, effectively bridging the gap between technical security and commercial performance.
How much funding has Clean.io raised?
Clean.io has raised a total of $5M across 1 funding round:
Series A
$5M
Series A (2020): $5M with participation from Grit Capital Partners, Real Ventures, Inner Loop Capital, and Tribeca Venture Partners
Key Investors in Clean.io
Grit Capital Partners
Grit Capital Partners is a venture capital firm specializing in private equity and growth-stage investments, providing both capital and operational guidance to high-potential enterprises.
Real Ventures
Real Ventures is a mission-driven firm that supports visionary founders by providing stage-specific help and fostering communities to build large-scale, innovative technology companies.
Tribeca Venture Partners
Tribeca Venture Partners is a New York-based multi-stage VC firm that partners with entrepreneurs to leverage emerging technologies and build category-defining companies.
What's next for Clean.io?
With this major enterprise-level funding, Clean.io is well-positioned to scale its operations and expand its product suite to address emerging threats in the digital commerce ecosystem. The strategic focus will likely center on deepening its integration capabilities with major ecommerce platforms and enhancing its predictive analytics engine. By leveraging the expertise of its backers, the company is poised to solidify its leadership in the margin protection space, potentially exploring new avenues for attribution transparency and customer journey optimization. As the digital retail environment continues to evolve, Clean.io's commitment to maintaining a fair and transparent online shopping experience will be central to its long-term growth and market influence.
See full Clean.io company page
