What is CLEAN Cause?
Founded in 2015, CLEAN Cause has carved out a distinct niche in the beverage sector by offering a sparkling, organic Yerba Mate product line. The company differentiates itself through a dual-purpose business model: providing consumers with 160mg of sustained, jitter-free caffeine while simultaneously donating 50 percent of its profits to support individuals in recovery from alcohol and drug addiction. Through its CLEAN Kickstarts program, the company provides sober living scholarships, effectively integrating philanthropy into its core operational framework. This mission-driven approach has resonated with a growing demographic of health-conscious consumers who prioritize ethical consumption alongside functional benefits.
How much funding has CLEAN Cause raised?
CLEAN Cause has raised a total of $2.7M across 2 funding rounds:
Debt
$350K
Private Equity
$2.3M
Debt (2020): $350K with participation from PPP
Private Equity (2025): $2.3M, investors not publicly disclosed
Key Investors in CLEAN Cause
Undisclosed Investor
A private equity firm focused on scaling consumer-packaged goods and mission-driven enterprises.
PPP
Public-Private Partnership
What's next for CLEAN Cause?
With the recent capital deployment, CLEAN Cause is expected to focus on aggressive market penetration and product diversification. The company's strategic roadmap likely involves expanding its presence in specialty retail and e-commerce platforms to maintain its growth momentum. Furthermore, the firm will likely scale its social impact programs, ensuring that as the enterprise grows, its capacity to fund sober living scholarships increases proportionally. By maintaining its focus on high-quality, organic ingredients and a clear, purpose-driven narrative, CLEAN Cause is poised to solidify its position as a leader in the functional beverage space, potentially attracting further institutional interest as it matures into a dominant market player.
See full CLEAN Cause company page
