What is Clarifruit?
Clarifruit operates at the intersection of agritech and industrial automation, providing a sophisticated platform designed to modernize quality control (QC) for fresh produce. Historically, the industry has relied on subjective, manual inspection methods that are prone to human error and operational bottlenecks. Clarifruit replaces these legacy workflows with an automated, data-driven solution that standardizes QC metrics. By integrating advanced computer vision and analytics, the platform empowers producers, exporters, and retailers to make informed, real-time decisions, thereby reducing waste and optimizing supply chain transparency. This technological shift is essential for maintaining the integrity of perishable goods in an increasingly complex global market.
How much funding has Clarifruit raised?
Clarifruit has raised a total of $18M across 2 funding rounds:
Angel/Seed
$6M
Series A
$12M
Angel/Seed (2020): $6M with participation from Firstime Ventures and Horizon 2020
Series A (2022): $12M led by Kubota, NevaTeam Partners, Champel Capital, and Firstime Ventures
Key Investors in Clarifruit
Firstime Ventures
Firstime Ventures is an investment firm focused on supporting companies that are creating a sustainable and accessible future in alignment with the United Nations Sustainable Development Goals.
Kubota
Founded in 1890, Kubota produces and distributes a range of industrial machinery and equipment including tractors, engines, mini excavators and more.
Champel Capital
Champel Capital is a dynamic investment firm focused on supporting entrepreneurs who are transforming industries with innovative products and services, including deep tech solutions in Agritech.
What's next for Clarifruit?
With this major strategic investment, Clarifruit is set to scale its operations and deepen its market penetration. The company will likely focus on enhancing its proprietary algorithms to support a broader range of produce categories while expanding its footprint in key international markets. By aligning with strategic partners, Clarifruit aims to solidify its role as the standard-bearer for automated quality assurance. Future growth will be driven by the continued adoption of its analytics platform, which provides the actionable insights necessary for enterprise-level supply chain optimization. As the company matures, the focus will shift toward long-term value creation and the establishment of a sustainable, tech-enabled infrastructure for the global food industry.
See full Clarifruit company page
