What is Clari?
Founded in 2013 and headquartered in Sunnyvale, California, Clari operates as a comprehensive revenue operations platform. Its core mission is to empower B2B organizations to significantly increase their win rates, accelerate sales cycles, and achieve greater forecast accuracy. By providing a unified view of the revenue process, Clari enables sales, marketing, and customer success teams to align their efforts and drive predictable revenue growth. The company's focus on data-driven insights and process optimization positions it as a key player in the evolving landscape of sales technology.
How much funding has Clari raised?
Clari has raised a total of $496M across 6 funding rounds:
Series A
$6M
Series B
$20M
Series C
$35M
Series D
$60M
Series E
$150M
Series F
$225M
Series A (2014): $6M with participation from Steamboat Ventures
Series B (2014): $20M led by Bain Capital Ventures, Northgate Capital, and Steamboat Ventures
Series C (2018): $35M supported by Bain Capital Ventures, Blue Cloud Ventures, Northgate Capital, Thomvest Ventures, Steamboat Ventures, and Tenaya Capital
Series D (2019): $60M featuring Bain Capital Ventures and Tenaya Capital
Series E (2021): $150M backed by B Capital Group, Tenaya Capital, Madrona Venture Group, Sapphire Ventures, Steamboat Ventures, Bain Capital Ventures, Thomvest Asset Management, and Silver Lake
Series F (2022): $225M with participation from Bain Capital Ventures, Sequoia Capital, Light Street Capital, Blackstone, Maverick Capital, and Silver Lake
Key Investors in Clari
B Capital Group
B Capital is a venture capital firm that focuses on empowering entrepreneurs by investing in early and late-stage companies within the Technology, Healthcare, and Climate sectors. With over $8 billion in assets under management and a portfolio comprising more than 190 companies, B Capital aims to support founders throughout the company-building lifecycle.
Bain Capital Ventures
Founded in 1984, Bain Capital is one of the worlds leading private investment firms. The firm is committed to creating lasting impact for its investors, teams, portfolio businesses, and the communities in which it operates. As a private partnership, Bain Capital leads with conviction and fosters a culture of collaboration.
Sequoia Capital
Sequoia Capital in India currently manages funds capitalized at close to USD 1.4 billion and invests across venture, growth, and late stage opportunities. It takes a long-term view on investments and plays the role of an active, value-added partner to entrepreneurs.
What's next for Clari?
With its recent major strategic investment and a robust history of significant capital injections, Clari is well-positioned for accelerated expansion. The company's enterprise-level funding context suggests a focus on scaling operations, enhancing its platform's advanced analytics and AI capabilities, and potentially pursuing strategic acquisitions. Clari's trajectory indicates a strong emphasis on solidifying its market leadership in revenue operations, further integrating its solutions across the B2B customer lifecycle, and driving innovation to meet the increasing demands for sales efficiency and predictability in a competitive market.
See full Clari company page
