What is Clare?
Clare operates as a modern paint manufacturer and retailer, fundamentally altering how consumers approach interior design and home renovation. By leveraging a digital-first platform, the company simplifies the complex process of selecting and purchasing high-quality paint. Positioned at the intersection of e-commerce and home improvement, Clare provides a curated experience that removes the traditional friction associated with retail paint shopping, effectively capturing a segment of the market that prioritizes convenience, aesthetic quality, and brand-aligned sustainability.
How much funding has Clare raised?
Clare has raised a total of $8M across 1 funding round:
Series A
$8M
Series A (2022): $8M with participation from Pendulum and First Round Capital
Key Investors in Clare
First Round Capital
First Round is an early-stage venture capital firm that helps startups like Notion, Roblox, Uber, and Square tackle company building firsts. From tailored programs and a vibrant community, to custom-built software and content that serves up unique company building advice, the firm connects founders who are just getting started with the expertise and resources they need to make their first hires, build their first product and find their first customers.
Pendulum
Pendulum is a strategic investment and advisory firm that focuses on building and scaling businesses led by diverse founders, providing both capital and operational expertise.
What's next for Clare?
With this major enterprise-level funding, Clare is poised to transition from a high-growth startup to a dominant player in the home decor space. The strategic allocation of these funds will likely focus on expanding supply chain capabilities, enhancing digital customer acquisition tools, and potentially broadening its product ecosystem. As the company scales, it will face the challenge of maintaining its premium brand identity while competing with established legacy paint manufacturers. The current financial backing provides the necessary runway to invest in operational infrastructure and market penetration, ensuring Clare remains at the forefront of the evolving home improvement landscape.
See full Clare company page
