What is Circular?
Founded in 2021, Circular operates as a specialized subscription service provider, offering consumers and businesses flexible access to premium consumer electronics. By decoupling hardware ownership from usage, the company addresses the rapid obsolescence cycle inherent in the tech industry. This business model not only enhances product accessibility but also promotes sustainable consumption patterns. As a key player in the regional tech-leasing ecosystem, Circular leverages its platform to manage the lifecycle of high-value assets, ensuring that hardware remains in circulation longer while providing users with the latest technology without the burden of upfront capital expenditure.
How much funding has Circular raised?
Circular has raised a total of $7.6M across 1 funding round:
Angel/Seed
$7.6M
Angel/Seed (2023): $7.6M with participation from AirTree Ventures and Global Founders Capital
Key Investors in Circular
AirTree Ventures
Airtree is an early-stage venture capital firm that supports Australian and New Zealand founders in building iconic technology companies, providing resources and insights to foster long-term growth.
Global Founders Capital
Global Founders Capital is a global early-stage investor that empowers gifted entrepreneurs by backing them from pre-seed to IPO, with a focus on category-defining ventures.
What's next for Circular?
With this major strategic investment, Circular is poised to scale its operations significantly. The company is expected to focus on enhancing its logistics infrastructure, expanding its product catalog, and deepening its penetration into the enterprise market. By optimizing its subscription management software and strengthening its supply chain partnerships, Circular aims to capture a larger share of the hardware-as-a-service market. The strategic backing from prominent venture capital firms provides not only the necessary liquidity for growth but also the operational expertise required to navigate the complexities of scaling a hardware-intensive subscription business in a dynamic economic environment.
See full Circular company page
