What is CircleUp?
Founded in 2011 and headquartered in California, CircleUp operates at the intersection of finance and consumer-focused industries. The company leverages technology to support and invest in the consumer products and retail sectors. Its business model is designed to provide capital and strategic resources to businesses within these dynamic markets, aiming to foster growth and development. CircleUp's focus on consumer brands and retail positions it within a competitive landscape where innovation and market adaptation are key to success.
How much funding has CircleUp raised?
CircleUp has raised a total of $53M across 4 funding rounds:
Angel/Seed
$1.5M
Series A
$7.5M
Series B
$14M
Series C
$30M
Angel/Seed (2012): $1.5M with participation from Maveron and Triple Point Ventures
Series A (2013): $7.5M led by Union Square Ventures and Google Ventures
Series B (2014): $14M supported by Canaan Partners, Union Square Ventures, Google Ventures, and Rose Park Advisors
Series C (2015): $30M featuring Collaborative Fund, Maveron, Canaan Partners, Union Square Ventures, QED Investors, and Rose Park Advisors
Key Investors in CircleUp
Canaan Partners
Canaan Partners is an early-stage venture capital firm with a focus on technology and healthcare, backing companies from seed through growth stages in areas like enterprise software, fintech, consumer, biopharma, and digital health. They have a global presence and a track record of supporting numerous successful startups.
Union Square Ventures
Union Square Ventures is a New York City-based venture capital firm that invests in transformative markets driven by technological and societal changes, targeting innovative companies poised for growth across various sectors.
Google Ventures
GV, formerly Google Ventures, is a venture capital firm investing across multiple stages and sectors, with a focus on enterprise solutions, life sciences, consumer products, and frontier technology. They operate globally, supporting startups and growth-stage businesses.
What's next for CircleUp?
With its substantial enterprise-level backing and a recent strategic investment, CircleUp is poised for accelerated development. The company's trajectory suggests a focus on scaling its operations, potentially expanding its investment portfolio, and enhancing its technological capabilities. The consistent capital injections indicate investor confidence in CircleUp's strategy and its ability to navigate the evolving consumer and retail markets. Future initiatives may involve strategic partnerships, market penetration efforts, and further technological advancements to solidify its position as a key player in the fintech space for consumer brands.
See full CircleUp company page
