What is CircleUp?
Founded in 2011 and headquartered in California, CircleUp operates as a specialized financial technology platform. The company leverages proprietary data and machine learning to provide actionable insights for consumer brands and retail investors. By bridging the gap between emerging consumer product companies and the capital they require to scale, CircleUp has established a unique market position. Its platform facilitates more efficient investment decisions, effectively democratizing access to data that was previously siloed within traditional retail and consumer goods sectors. The company's focus on the intersection of technology and consumer behavior allows it to identify high-potential brands before they reach mainstream market saturation.
How much funding has CircleUp raised?
CircleUp has raised a total of $53M across 4 funding rounds:
Angel/Seed
$1.5M
Series A
$7.5M
Series B
$14M
Series C
$30M
Angel/Seed (2012): $1.5M with participation from Maveron and Triple Point Ventures
Series A (2013): $7.5M led by Google Ventures and Union Square Ventures
Series B (2014): $14M supported by Google Ventures, Canaan Partners, Union Square Ventures, and Rose Park Advisors
Series C (2015): $30M featuring Canaan Partners, Collaborative Fund, Maveron, QED Investors, Union Square Ventures, and Rose Park Advisors
Key Investors in CircleUp
Google Ventures
GV is a venture capital firm founded in 2001 that invests across multiple stages and sectors, focusing on enterprise solutions, life sciences, and consumer products.
Canaan Partners
Canaan is an early-stage venture capital firm that invests in technology and healthcare companies, backing founders from seed through growth stages.
Union Square Ventures
Union Square Ventures is a New York City-based venture capital firm that invests in transformative markets influenced by technological and societal changes.
What's next for CircleUp?
With the support of its latest funding round, CircleUp is well-positioned to accelerate its product development and expand its data analytics capabilities. The strategic focus will likely shift toward deepening its market penetration and enhancing the predictive accuracy of its proprietary algorithms. By continuing to partner with visionary investors, the company aims to further refine its ecosystem, providing even greater value to both entrepreneurs and institutional backers. As the retail landscape continues to evolve, CircleUp's commitment to data-driven decision-making will be instrumental in navigating the complexities of the modern consumer economy, ensuring it remains at the forefront of fintech innovation.
See full CircleUp company page
