What is ChowNow?
ChowNow operates as a specialized digital infrastructure provider for the restaurant industry, designed to bridge the gap between traditional offline service and the modern demand for online convenience. By offering a suite of white-label ordering tools, the platform enables restaurants to manage their own digital storefronts, thereby retaining control over customer data and brand identity. In a market often dominated by massive, commission-heavy delivery marketplaces, ChowNow positions itself as a strategic partner that prioritizes the restaurant's operational autonomy and long-term profitability. The company's technology stack is engineered to integrate into existing workflows, ensuring that kitchen staff and front-of-house teams can focus on culinary quality while the software handles the complexities of digital engagement and transaction processing.
How much funding has ChowNow raised?
ChowNow has raised a total of $66.1M across 8 funding rounds:
Private Equity
$2.5M
Private Equity
$1.2M
Private Equity
$708K
Private Equity
$10M
Private Equity
$5.3M
Series A
$5.4M
Series B
$20M
Series C
$21M
Private Equity (2012): $2.5M, investors not publicly disclosed
Private Equity (2013): $1.2M led by Upfront Ventures
Private Equity (2013): $708K supported by Upfront Ventures
Private Equity (2015): $10M featuring Raymond James, Upfront Ventures, and Karlin Ventures
Private Equity (2015): $5.3M, investors not publicly disclosed
Series A (2016): $5.4M, investors not publicly disclosed
Series B (2017): $20M led by Catalyst Investors
Series C (2019): $21M supported by 3L Capital and Catalyst Investors
Key Investors in ChowNow
Upfront Ventures
Upfront Ventures is a Los Angeles-based venture capital firm that focuses on investing in technology businesses, including digital media, SaaS, and retail innovation.
Raymond James
Raymond James Financial is a diversified financial services company providing investment advisory, capital markets, and banking services to corporations and institutions.
Karlin Ventures
Karlin is a high-tech real estate and investment firm that specializes in creating innovative spaces and supporting leading-edge brands in the technology and R&D sectors.
What's next for ChowNow?
With the support of its latest financing, ChowNow is well-positioned to accelerate its product roadmap and expand its market footprint. The strategic focus will likely center on enhancing the platform's data analytics capabilities and deepening integration with emerging consumer touchpoints. By leveraging this capital, the company aims to solidify its status as an essential utility for independent and multi-unit restaurant operators alike. Future growth initiatives are expected to prioritize the development of sophisticated loyalty programs and automated marketing tools, further insulating restaurant clients from the volatility of third-party platforms and ensuring sustainable revenue growth in the evolving digital economy.
See full ChowNow company page
