What is Choice?
Choice operates as a national, full-service third-party claim administrator and independent adjusting firm. The organization serves a diverse clientele, including property and casualty insurance providers, self-insured entities, and various government programs. By bridging the gap between legacy claim handling philosophies and modern, data-driven process models, Choice provides a unique value proposition. The company focuses on custom-tailored service delivery, ensuring that the claims process remains both efficient and user-centric while consistently meeting the complex objectives of its institutional partners. This market position is critical as the insurance industry undergoes a digital transformation, requiring firms to balance human expertise with scalable, automated workflows.
How much funding has Choice raised?
Choice has raised a total of $149K across 1 funding round:
Debt
$149K
Debt (2021): $149K with participation from PPP
Key Investors in Choice
PPP
Public-Private Partnership
What's next for Choice?
Following this late-stage capital injection, Choice is expected to prioritize the scaling of its proprietary technology stack and the expansion of its service delivery infrastructure. The strategic focus will likely shift toward enhancing automated adjusting capabilities and deepening market penetration within the government and self-insured segments. By leveraging this financial backing, the company aims to solidify its role as a primary innovator in the claims management landscape, potentially exploring further operational efficiencies that reduce cycle times and improve loss adjustment outcomes for its stakeholders. The firm remains committed to its vision of integrating forward-thinking process models into the core of the insurance value chain.
See full Choice company page