What is Chocolate?
Chocolate operates as the world's first video supply-side platform (SSP) that exclusively employs 100% server-side auctions. This innovative approach is designed to create a direct and transparent connection between premium brands and premium publishers. The platform offers specialized solutions for both advertisers and publishers, with a particular focus on mobile video advertising, ensuring access to high-quality inventory and enhanced viewability. Operating on an invite-only basis, Chocolate guarantees unique premium supply and optimizes the programmatic video buying process through features like bid enrichment and supply path optimization (SPO).
How much funding has Chocolate raised?
Chocolate has raised a total of $7.9M across 3 funding rounds:
Other Financing Round
$500K
Series A
$4M
Series B
$3.4M
Other Financing Round (2008): $500K with participation from Rohit Sharma and Nexus Venture Partners
Series A (2009): $4M led by Nexus Venture Partners
Series B (2012): $3.4M supported by Nexus Venture Partners
Key Investors in Chocolate
Nexus Venture Partners
Nexus Ventures Partners is a venture capital firm established in 2006, specializing in seed, startup, growth capital, and early-stage investments. Their focus on early-stage companies aligns with supporting innovative platforms like Chocolate.
Rohit Sharma
Rohit Sharma is an individual investor who participated in Chocolate's funding rounds. Further details on their investment focus are not publicly available.
Nexus Venture Partners
Nexus Ventures Partners, a venture capital firm with a history of supporting early-stage and growth-stage companies, has been a consistent backer of Chocolate, indicating confidence in its market strategy and technological advancements.
What's next for Chocolate?
With its recent major strategic investment and a substantial total funding history of $7.9M, Chocolate is well-positioned for its next phase of growth. The company's focus on server-side auctions and premium inventory suggests a strategic move towards greater efficiency and transparency in the programmatic video advertising market. This capital infusion will likely support the scaling of its operations, further development of its technology, and expansion into new markets, solidifying its position as a leader in connecting high-value advertisers with premium publishers.
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