What is Chocolate?
Chocolate operates as the world's first video supply-side platform (SSP) that exclusively utilizes 100% server-side auctions. This unique approach is designed to create a direct connection between premium brands and premium publishers, offering a more transparent and efficient ecosystem for mobile video advertising. The platform's invite-only model ensures access to high-quality inventory and guarantees high viewability rates for video ad placements. By providing advanced features such as bid enrichment and supply path optimization (SPO), Chocolate aims to revolutionize programmatic video buying, enhancing value for both advertisers and publishers.
How much funding has Chocolate raised?
Chocolate has raised a total of $7.9M across 3 funding rounds:
Other Financing Round
$500K
Series A
$4M
Series B
$3.4M
Other Financing Round (2008): $500K with participation from Nexus Venture Partners and Rohit Sharma
Series A (2009): $4M led by Nexus Venture Partners
Series B (2012): $3.4M supported by Nexus Venture Partners
Key Investors in Chocolate
Nexus Venture Partners
Nexus Ventures Partners is a venture capital firm established in 2006, specializing in seed, startup, growth capital, and early-stage investments. Their focus on early-stage companies aligns with supporting innovative platforms like Chocolate.
Rohit Sharma
Rohit Sharma participated in the funding round, contributing to Chocolate's growth capital. Further details on their investment focus are not publicly disclosed.
Undisclosed investor
An undisclosed investor participated in the funding round, contributing to Chocolate's growth capital. Their specific investment thesis remains private.
What's next for Chocolate?
With a history of significant enterprise-level funding, including its most recent strategic investment, Chocolate is well-positioned for accelerated growth. The company's focus on server-side auctions and premium inventory suggests a strategic move towards greater transparency and efficiency in the programmatic advertising space. Future developments are likely to center on expanding its publisher network, enhancing its technological capabilities to further optimize ad delivery, and solidifying its market position as a leader in premium video supply-side solutions. This sustained backing indicates strong investor confidence in Chocolate's business model and its potential to disrupt the digital advertising landscape.
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