What is Chicory?
Headquartered in New York City, Chicory specializes in creating seamless digital grocery experiences. The company gained industry recognition with its proprietary Get Ingredients button, which enables consumers to purchase recipe components directly from online retailers. Since its inception, the platform has scaled to include over 1,000 recipe partners, reaching approximately 80 million unique monthly users. Beyond its consumer-facing tools, Chicory operates a sophisticated advertising platform that allows CPG brands to target consumers precisely when they are in-market for grocery products. This dual-sided model—serving both the retail ecosystem and brand advertisers—positions Chicory as a pivotal entity in the future of digital food commerce.
How much funding has Chicory raised?
Chicory has raised a total of $1.2M across 2 funding rounds:
Other Financing Round
$40K
Other Financing Round
$1.2M
Other Financing Round (2014): $40K with participation from Entrepreneurs Roundtable Accelerator
Other Financing Round (2015): $1.2M led by Kernel Capital, Corigin Ventures, Entrepreneurs Roundtable Accelerator, and Structure Capital
Key Investors in Chicory
Kernel Capital
Kernel Capital is a venture capital and private equity firm that specializes in investing in growth stage and early stage companies, providing both capital and strategic guidance to drive value creation.
Corigin Ventures
Corigin is a leading real estate and venture capital investment firm based in New York City, focused on uncovering impactful value through operational efficiency and technological innovation.
Entrepreneurs Roundtable Accelerator
Entrepreneurs Roundtable Accelerator is a prominent early-stage fund and technology accelerator in New York City that supports startups through mentorship and strategic follow-on funding.
What's next for Chicory?
With the support of its latest strategic financing, Chicory is well-positioned to deepen its integration within the retail technology sector. The company is expected to leverage this capital to enhance its data analytics capabilities, allowing for more granular consumer insights and improved advertising performance for its partners. As the digital grocery market continues to mature, Chicory's focus will likely shift toward expanding its retail network and refining its shoppable technology to accommodate the evolving demands of omnichannel grocery shopping. By maintaining its commitment to innovation, the firm aims to solidify its role as the primary conduit between digital recipe content and physical retail fulfillment.
See full Chicory company page
