What is Chicory?
Chicory is a New York City-based technology firm that has pioneered digital grocery experiences. Launched in 2014, its flagship "Get Ingredients" button revolutionized online grocery shopping by enabling consumers to directly order ingredients for recipes from various retailers. Within two years, Chicory rapidly expanded its network to include over 1,000 recipe partners, establishing itself as the nation's largest shoppable recipe network. In 2016, the company diversified its revenue streams by introducing an advertising platform that leverages its extensive network to connect food brands with consumers actively seeking grocery and CPG products. Today, Chicory boasts an impressive reach of approximately 80 million unique monthly users and has forged strategic partnerships with prominent entities such as Peapod, Time, Inc., and General Mills International, laying critical groundwork for the future evolution of the grocery industry.
How much funding has Chicory raised?
Chicory has raised a total of $1.2M across 2 funding rounds:
Other Financing Round
$40K
Other Financing Round
$1.2M
Other Financing Round (2014): $40K with participation from Entrepreneurs Roundtable Accelerator
Other Financing Round (2015): $1.2M led by Entrepreneurs Roundtable Accelerator, Kernel Capital, Corigin Ventures, and Structure Capital
Key Investors in Chicory
Entrepreneurs Roundtable Accelerator
Entrepreneurs Roundtable Accelerator (ERA) is an early-stage fund and technology accelerator based in New York City, known for supporting over 350 startups and facilitating significant funding rounds.
Kernel Capital
Kernel Capital is a venture capital and private equity firm specializing in investments in growth and early-stage companies, providing both capital and strategic guidance.
Corigin Ventures
Corigin Ventures is a New York City-based investment company focused on real estate and venture capital, with a specialization in creating growth and value through insights and innovations.
What's next for Chicory?
With a substantial enterprise-level funding context and a recent strategic investment, Chicory is well-positioned for accelerated growth and market expansion. The company's established network of 80 million monthly users and its robust advertising platform provide a strong foundation for further innovation in the digital grocery space. Future strategic initiatives are likely to focus on enhancing its shoppable recipe technology, expanding its partnerships with grocers and CPG brands, and potentially exploring new avenues for consumer engagement and data monetization. This latest round of financing will undoubtedly fuel Chicory's efforts to solidify its leadership in transforming how consumers discover and purchase groceries online.
See full Chicory company page
