What is Chicory?
Headquartered in New York City, Chicory specializes in digital grocery experiences that integrate seamlessly into the consumer journey. Since launching its signature Get Ingredients button in 2014, the firm has scaled into the largest shoppable recipe network in the United States. Beyond its core recipe integration, Chicory operates a sophisticated advertising platform that enables food brands to target in-market consumers effectively. By partnering with major retailers and CPG giants, the company has established a defensible market position, facilitating a frictionless path from digital content to physical grocery delivery.
How much funding has Chicory raised?
Chicory has raised a total of $1.2M across 2 funding rounds:
Other Financing Round
$40K
Other Financing Round
$1.2M
Other Financing Round (2014): $40K with participation from Entrepreneurs Roundtable Accelerator
Other Financing Round (2015): $1.2M led by Structure Capital, Entrepreneurs Roundtable Accelerator, Kernel Capital, and Corigin Ventures
Key Investors in Chicory
Entrepreneurs Roundtable Accelerator
An early-stage fund and technology accelerator based in New York City that provides mentorship and capital to high-growth startups.
Structure Capital
A venture capital firm focused on seed-stage investments that optimize resource utilization and promote a zero-waste economy.
Kernel Capital
A venture capital and private equity firm specializing in growth-stage technology companies, providing both capital and strategic operational guidance.
What's next for Chicory?
With the infusion of capital from its latest financing round, Chicory is well-positioned to deepen its technological moat and expand its retail partner network. The company is expected to focus on enhancing its advertising platform capabilities, utilizing data-driven insights to provide higher conversion rates for its CPG partners. As the digital grocery sector continues to mature, Chicory's focus on the intersection of content and commerce will likely drive further innovation in how consumers interact with food brands, potentially leading to deeper integrations with emerging retail technologies and omnichannel shopping solutions.
See full Chicory company page
