What is Cherry Hill?
Operating out of Kaysville, Utah, for over five decades, Cherry Hill has evolved from a local attraction into a comprehensive recreational hub. The company integrates a diverse portfolio of assets, including a water park, a family fun center, and a camping resort, which collectively serve as a cornerstone for regional tourism. By offering a multifaceted experience that spans water slides, lazy rivers, miniature golf, and overnight camping facilities, Cherry Hill effectively captures a broad demographic of families and group travelers. Its business model relies on high-volume seasonal traffic and the consistent delivery of memorable guest experiences, which has allowed it to sustain operations and secure institutional debt financing to support its infrastructure and expansion requirements.
How much funding has Cherry Hill raised?
Cherry Hill has raised a total of $363K across 2 funding rounds:
Debt
$150K
Debt
$213K
Debt (2020): $150K with participation from PPP
Debt (2021): $213K led by PPP
Key Investors in Cherry Hill
PPP
Public-Private Partnership
What's next for Cherry Hill?
The recent influx of capital signals a strategic pivot toward long-term asset optimization and facility modernization. As the company navigates the complexities of the late-stage lifecycle, the focus will likely shift toward enhancing the guest experience through technological integration and physical site upgrades. By leveraging its established brand equity and the stability provided by its recent debt financing, Cherry Hill is poised to refine its operational efficiency. Future growth initiatives will likely prioritize the expansion of its camping resort amenities and the diversification of its recreational offerings to ensure continued relevance in the evolving family entertainment sector. This financial foundation provides the necessary runway to navigate market fluctuations while maintaining the high standards of service that have defined the company for the past fifty years.
See full Cherry Hill company page
