What is CheerSounds?
CheerSounds serves as the primary music infrastructure provider for the USASF, delivering high-energy, custom-tailored audio solutions for competitive cheerleading teams nationwide. The company distinguishes itself through the 8CountMixer platform, a sophisticated digital tool that empowers coaches to curate and customize performance mixes with professional-grade precision. Beyond its direct-to-consumer services, CheerSounds operates as a foundational content provider, licensing original compositions to a broad network of industry partners. With a footprint spanning over 50,000 teams, the company has effectively standardized the auditory experience of competitive cheerleading, ensuring that its production quality remains the benchmark for events across the United States.
How much funding has CheerSounds raised?
CheerSounds has raised a total of $150K across 1 funding round:
Debt
$150K
Debt (2020): $150K with participation from PPP
Key Investors in CheerSounds
PPP
Public-Private Partnership
What's next for CheerSounds?
With the successful acquisition of this late-stage capital, CheerSounds is strategically positioned to scale its digital infrastructure and enhance its licensing capabilities. The focus will likely shift toward optimizing the 8CountMixer user experience and exploring new avenues for content distribution within the broader sports-tech market. As the company transitions into this next phase of growth, the emphasis remains on maintaining its status as the essential music provider for the cheerleading industry while exploring potential synergies in adjacent athletic performance sectors. The firm's ability to maintain year-round production cycles ensures that it remains agile in responding to evolving trends in competitive choreography and performance standards.
See full CheerSounds company page
