What is Channel Intelligence?
Channel Intelligence provides marketers with advanced online performance solutions, including Facebook Platform integration, Where-to-Buy services, and Product and Shopping Engine optimization. Its platform is trusted by major retailers such as Target, Philips, HP, Neiman Marcus, Best Buy, and Kimberly-Clark. The company's sophisticated tracking capabilities monitor approximately 15 percent of US online transactions, driving an estimated $2 billion in annual referred sales across a wide array of consumer goods categories, from electronics and appliances to toys and consumer packaged goods. Channel Intelligence is backed by ICG and Aweida Capital Management, indicating a strong foundation of strategic financial support.
How much funding has Channel Intelligence raised?
Channel Intelligence has raised a total of $59.6M across 3 funding rounds:
Series C
$27.9M
Series D
$28.6M
Unspecified
$3.1M
Series C (2003): $27.9M, investors not publicly disclosed
Series D (2003): $28.6M, investors not publicly disclosed
Unspecified (2009): $3.1M supported by Aweida Venture Partners
Key Investors in Channel Intelligence
Aweida Venture Partners
Aweida Venture Partners is an evergreen fund established in 1988, specializing in new technology ventures across data storage, software, and life sciences. They provide strategic guidance and hands-on partnership for accelerated growth, reinvesting their own capital to foster value creation.
What's next for Channel Intelligence?
With a substantial enterprise-level funding history and a recent strategic investment, Channel Intelligence is well-positioned for its next phase of growth. The company's focus on driving online sales and providing deep market insights suggests a trajectory towards further innovation in e-commerce intelligence and analytics. Future developments may involve expanding its service offerings, enhancing its data analytics capabilities, and potentially exploring new market verticals. The ongoing backing from established investment firms like Aweida Venture Partners signals confidence in the company's business model and its capacity to adapt to the evolving digital commerce landscape.
See full Channel Intelligence company page
