What is Change Up?
Change Up operates as a specialized retail brand experience agency, providing a comprehensive suite of services that encompasses strategy, innovation, and high-impact brand design. The firm distinguishes itself by helping major global entities—including prominent names such as Zaxbys, Kia, Subway, and Burger King—navigate the complexities of modern consumer behavior. By focusing on the intersection of physical space and brand identity, Change Up enables its clients to craft immersive environments that resonate with contemporary shoppers, effectively bridging the gap between traditional retail and digital-age expectations.
How much funding has Change Up raised?
Change Up has raised a total of $2.4M across 2 funding rounds:
Debt
$1M
Debt
$1.4M
Debt (2020): $1M with participation from PPP
Debt (2021): $1.4M led by PPP
Key Investors in Change Up
PPP
Public-Private Partnership
What's next for Change Up?
With this major strategic investment, Change Up is poised to scale its innovation capabilities and expand its footprint in the retail design market. The company is expected to utilize these funds to refine its proprietary design methodologies and potentially explore new technological integrations that enhance the physical retail experience. As the retail sector continues to undergo a fundamental transformation, Change Up's focus on strategic brand evolution will likely remain a critical driver for its long-term enterprise value and market relevance.
See full Change Up company page
