What is Change Up?
Change Up operates as a specialized retail brand experience agency, providing a comprehensive suite of services that includes innovation strategy, brand design, and experiential retail development. The company serves as a vital partner for major global brands, including Zaxbys, Kia, Subway, and Burger King, helping these organizations navigate the complexities of modern consumer behavior. By focusing on the intersection of physical space and brand identity, Change Up enables its clients to create immersive environments that resonate with contemporary shoppers. Their market position is defined by a deep understanding of the retail ecosystem, allowing them to translate complex business objectives into tangible, high-impact brand experiences that drive customer loyalty and operational success.
How much funding has Change Up raised?
Change Up has raised a total of $2.4M across 2 funding rounds:
Debt
$1M
Debt
$1.4M
Debt (2020): $1M with participation from PPP
Debt (2021): $1.4M led by PPP
Key Investors in Change Up
PPP
Public-Private Partnership
What's next for Change Up?
With the recent capital infusion, Change Up is poised to scale its service offerings and deepen its engagement with enterprise-level clients. The strategic focus will likely shift toward enhancing digital-physical integration within retail environments, a critical requirement for brands looking to maintain relevance in an omnichannel world. By investing in advanced design methodologies and innovation frameworks, the company aims to further differentiate its service portfolio. As the retail sector continues to prioritize experiential value, Change Up is strategically aligned to capture additional market share, leveraging its proven track record with industry leaders to expand its footprint and influence in the global retail design market.
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