What is Centerfield?
Founded in 2011 and headquartered in Los Angeles, California, Centerfield offers advanced digital advertising and search engine marketing technology. Its platform empowers advertisers to precisely target clicks and inbound calls from publishers, optimizing campaign performance and return on investment. The company operates within the competitive digital advertising landscape, focusing on performance-based marketing solutions.
How much funding has Centerfield raised?
Centerfield has raised a total of $656M across 2 funding rounds:
Private Equity
$156M
Debt
$500M
Private Equity (2017): $156M with participation from HIG Capital
Debt (2020): $500M led by BofA Securities and PNC Capital Markets
Key Investors in Centerfield
BofA Securities
BofA Securities is a global investment banking and securities division of Bank of America, providing a wide range of financial services including M&A, capital raising, and advisory.
PNC Capital Markets
PNC Capital Markets, part of The PNC Financial Services Group, offers a comprehensive suite of corporate and institutional banking services, including capital markets advisory and financing solutions.
HIG Capital
H.I.G. Capital is a global alternative investment firm specializing in private equity and growth equity, with a focus on mid-market companies across various sectors.
What's next for Centerfield?
With a substantial enterprise-level funding history and a recent strategic investment, Centerfield is poised for accelerated growth. The company's focus on targeted digital advertising and SEM technology suggests a strategic direction towards enhancing its platform's capabilities and expanding its market reach. Future developments may include advancements in AI-driven targeting, data analytics, and publisher partnerships to further solidify its position as a leader in performance marketing.
See full Centerfield company page
