What is Celtra?
Founded in 2006 and headquartered in Boston, MA, Celtra provides a comprehensive SaaS platform tailored for mobile and cross-screen digital advertising. Its integrated suite covers HTML5 authoring, creative serving, analytics, and ads optimization, addressing the complex needs of modern digital marketing. The company's technology is designed to streamline the creation and delivery of dynamic ad content across various devices and platforms, enabling advertisers to enhance campaign performance and user engagement.
How much funding has Celtra raised?
Celtra has raised a total of $24M across 3 funding rounds:
Series A
$5M
Series B
$4M
Private Equity
$15M
Series A (2011): $5M with participation from Fairhaven Capital and Grandbanks Capital
Series B (2013): $4M led by GrandBanks Capital, Fairhaven Capital, and SoftBank Capital
Private Equity (2017): $15M supported by WPP and Unilever Ventures
Key Investors in Celtra
WPP
WPP is a global leader in marketing services and communications, operating as one of the world's largest advertising and public relations conglomerate. The company provides a comprehensive range of services including advertising, media investment management, data analytics, public relations, branding, digital marketing, and consumer insights to clients across diverse industries worldwide.
Unilever Ventures
Unilever plc is a British-Dutch multinational consumer goods company headquartered in London, England. One of the world's largest consumer goods companies, Unilever manufactures and markets a broad portfolio of food, beverages, cleaning agents, and personal care products under brands including Dove, Lipton, Hellmann's, Axe, and Ben and Jerry's.
Fairhaven Capital
Fairhaven Capital is an investment firm comprised of investors, data scientists, and computer scientists who utilize an integrated investment approach. The company leverages deep connections across various industries to support startups. They believe that integrated teams can create a multiplier effect in their investment strategies.
What's next for Celtra?
The substantial enterprise-level funding and recent strategic investment signal a pivotal growth phase for Celtra. This capital infusion is expected to fuel further platform development, expand market reach, and enhance its competitive position in the rapidly evolving digital advertising technology sector. Celtra is poised to leverage this backing to innovate its offerings and solidify its role as a key player in creative serving and ads optimization for cross-screen campaigns.
See full Celtra company page
