What is Celery?
Founded in 2012 by a team of industry veterans from institutions such as MIT, Stanford, and companies like Groupon and LinkedIn, Celery provides a sophisticated platform for businesses to manage pre-orders and crowdfunding. The company's core technology enables merchants to capture demand independently, bypassing the limitations of traditional retail models. By bridging the gap between product development and market availability, Celery empowers businesses of all sizes to maintain consistent revenue streams and customer engagement. Its market position is defined by its ability to integrate seamlessly into existing e-commerce ecosystems, providing a reliable infrastructure for brands that prioritize direct-to-consumer relationships and agile inventory management.
How much funding has Celery raised?
Celery has raised a total of $4.3M across 2 funding rounds:
Angel/Seed
$2M
Other Financing Round
$2.3M
Angel/Seed (2014): $2M with participation from SV Angel and Y Combinator
Other Financing Round (2014): $2.3M led by SV Angel, Max Levchin, Elementum Ventures, and Y Combinator
Key Investors in Celery
SV Angel
SV Angel is a long-term investment firm dedicated to supporting founders in creating impactful businesses through strategic insights and a vast network.
Y Combinator
Established in 2005, Y Combinator is a premier accelerator that provides seed funding and mentorship to high-growth startup businesses.
Max Levchin
A prominent technology entrepreneur and investor known for his significant contributions to the fintech and e-commerce sectors.
What's next for Celery?
With the recent injection of capital, Celery is well-positioned to accelerate its product roadmap and expand its market reach. The strategic focus will likely center on enhancing its core crowdfunding and pre-order capabilities, potentially integrating more advanced analytics and inventory management tools to support enterprise-level clients. As the e-commerce sector continues to evolve toward more flexible, demand-driven models, Celery's infrastructure will be essential for brands seeking to optimize their supply chain and customer acquisition strategies. The company's ability to leverage its deep-rooted expertise and strong investor network will be instrumental in navigating the next phase of its growth, ensuring it remains at the forefront of the digital commerce revolution.
See full Celery company page
