What is Cece's Veggie?
Founded in 2015 by Mason Arnold, Cece's Veggie has emerged as a disruptive force in the food manufacturing industry by reimagining classic comfort foods through a vegetable-first lens. The company specializes in transforming fresh produce into versatile noodle, rice, and macaroni alternatives, effectively bridging the gap between health-conscious dietary requirements and consumer convenience. With a distribution network spanning approximately 3,500 retail locations, including industry giants such as Whole Foods, Kroger, and Costco, the firm has demonstrated a proven ability to scale its supply chain while maintaining product integrity. Its market position is defined by a commitment to clean-label innovation, catering to a growing demographic of shoppers seeking gluten-free and plant-forward meal solutions.
How much funding has Cece's Veggie raised?
Cece's Veggie has raised a total of $1M across 1 funding round:
Debt
$1M
Debt (2020): $1M with participation from PPP
Key Investors in Cece's Veggie
PPP
Public-Private Partnership
What's next for Cece's Veggie?
Looking ahead, the strategic deployment of this capital will likely focus on diversifying the company's product portfolio and optimizing its distribution logistics. With plans to introduce new offerings such as vegetable-based ramen, Cece's Veggie is poised to capture additional market share in the convenience food segment. The company's focus remains on scaling its manufacturing capabilities to support broader retail penetration and potentially exploring new direct-to-consumer avenues. By maintaining its focus on high-quality, vegetable-centric ingredients, the firm is well-positioned to navigate the evolving landscape of the health-food industry and sustain its momentum as a leader in the plant-based category.
See full Cece's Veggie company page
