What is Casper?
Casper operates as a pioneering sleep startup that fundamentally altered the mattress retail landscape by eliminating commission-driven, inflated pricing models. By leveraging a direct-to-consumer distribution strategy, the company delivers high-quality sleep surfaces—engineered by a team with deep expertise from design firms like IDEO—directly to the customer in a convenient, boxed format.
The company's market position is defined by its sleek product design and a customer-centric approach that prioritizes accessibility and brand loyalty. By removing traditional retail friction, Casper has successfully scaled its operations to become a household name, consistently attracting high-profile institutional investors and strategic partners who recognize the long-term potential of the sleep-tech category.
How much funding has Casper raised?
Casper has raised a total of $508.1M across 7 funding rounds:
Angel/Seed
$1.6M
Series A
$13.1M
Series B
$55M
Series C
$170M
Series D
$100M
Stock Offering
$88.4M
Debt
$80M
Angel/Seed (2014): $1.6M with participation from Correlation Ventures, Crosslink Partners, Norwest Venture Partners, Lerer Ventures, and Vaizra Investments
Series A (2014): $13.1M led by SV Angel, New Enterprise Associates, Silas Capital, Steven Alan, Consigliere Brand Capital, Slow Ventures, Lerer Hippeau Ventures, Correlation Ventures, Queensbridge Ventures, Norwest Venture Partners, A-Grade Investments, Vaizra Investments, Cendana Capital, and Crosslink Capital
Series B (2015): $55M supported by Queensbridge Ventures, Tobey Maguire, Slow Ventures, Pritzker Group Venture Capital, Vaizra Investments, Lerer Hippeau Ventures, Scooter Braun, SV Angel, Norwest Venture Partners, Leonardo DiCaprio, Adam Levine, New Enterprise Associates, and Institutional Venture Partners
Series C (2017): $170M featuring Lere Hippeau Ventures, Curtis 50 Cent Jackson, IVP, Kyrie Irving, Norwest, Target, Irving Capital, NEA, Tresalia, Carmelo Anthony, Kevin Spacey, Shaun White, and Andre Iguodala
Series D (2019): $100M backed by IVP, Norwest Venture Partners, NEA, and Target
Stock Issuance/Offering (2020): $88.4M with participation from Undisclosed
Debt (2022): $80M led by Second Avenue Capital Partners and Tiger Finance
Key Investors in Casper
New Enterprise Associates
Established in 1977 and headquartered in Menlo Park, California, New Enterprise Associates is a venture capital firm focused on helping entrepreneurs build businesses.
IVP
IVP is a Menlo Park-based later-stage venture capital firm that raises large growth funds and invests in high-growth technology companies, typically supporting them through scale-up and IPO exits.
SV Angel
SV Angel is a long-term investment firm dedicated to supporting founders in creating impactful businesses by providing essential resources, strategic insights, and a vast network.
What's next for Casper?
With the recent infusion of $80M, Casper is positioned to refine its operational efficiency and strengthen its market presence. The company's strategic focus remains on leveraging its established brand equity to navigate the complexities of the modern retail environment. Future growth will likely center on diversifying its product ecosystem and optimizing supply chain logistics to maintain its competitive edge.
As the company moves beyond its initial scaling phase, the continued support from institutional backers and growth equity partners will be instrumental in driving sustainable profitability. The focus on asset-based financing and strategic capital deployment suggests a disciplined approach to long-term value creation, ensuring that Casper remains at the forefront of the evolving consumer wellness and sleep technology landscape.
