What is Casper?
Casper operates as a disruptive force in the sleep products sector, having revolutionized the mattress purchasing experience by eliminating traditional retail markups. By leveraging a direct-to-consumer model, the company delivers high-quality, engineered sleep surfaces directly to customers in a box. This innovative approach, combined with a sleek, modern design aesthetic, has allowed Casper to transition from a niche startup into a recognized brand that challenges legacy mattress manufacturers through superior supply chain efficiency and customer-centric product development.
How much funding has Casper raised?
Casper has raised a total of $508.1M across 7 funding rounds:
Angel/Seed
$1.6M
Series A
$13.1M
Series B
$55M
Series C
$170M
Series D
$100M
Stock Offering
$88.4M
Debt
$80M
Angel/Seed (2014): $1.6M with participation from Vaizra Investments, Norwest Venture Partners, Crosslink Partners, Correlation Ventures, and Lerer Ventures
Series A (2014): $13.1M led by SV Angel, Queensbridge Ventures, Slow Ventures, Steven Alan, Correlation Ventures, Lerer Hippeau Ventures, Consigliere Brand Capital, Vaizra Investments, Norwest Venture Partners, New Enterprise Associates, Crosslink Capital, Cendana Capital, A-Grade Investments, and Silas Capital
Series B (2015): $55M supported by Vaizra Investments, Norwest Venture Partners, New Enterprise Associates, Scooter Braun, SV Angel, Tobey Maguire, Queensbridge Ventures, Slow Ventures, Lerer Hippeau Ventures, Institutional Venture Partners, Adam Levine, Leonardo DiCaprio, and Pritzker Group Venture Capital
Series C (2017): $170M featuring Kyrie Irving, IVP, Tresalia, Shaun White, Curtis 50 Cent Jackson, Andre Iguodala, NEA, Lere Hippeau Ventures, Target, Carmelo Anthony, Kevin Spacey, Irving Capital, and Norwest
Series D (2019): $100M backed by IVP, NEA, Norwest Venture Partners, and Target
Stock Issuance/Offering (2020): $88.4M with participation from Undisclosed
Debt (2022): $80M led by Second Avenue Capital Partners and Tiger Finance
Key Investors in Casper
IVP
IVP is a Menlo Park-based later-stage venture capital firm that raises large growth funds and invests in high-growth technology companies primarily at Series B and beyond across consumer, enterprise, and fintech sectors.
NEA
New Enterprise Associates is a global venture capital firm focused on helping entrepreneurs build transformative businesses across various stages of development.
Norwest Venture Partners
Founded in 1961, Norwest Venture Partners is a global, multi-stage venture capital and growth equity investment firm headquartered in Palo Alto, California.
What's next for Casper?
Following its recent capital injection, Casper is positioned to further optimize its omnichannel retail strategy and deepen its product ecosystem. The company's lifecycle stage, characterized by major enterprise-level funding, suggests a focus on long-term sustainability and potential diversification of its sleep-related offerings. By maintaining strong relationships with institutional backers, Casper is well-equipped to navigate the complexities of the retail landscape while continuing to innovate in the wellness and home goods market.
See full Casper company page
