What is Cashkaro?
Founded in 2013 by Swati and Rohan Bhargava, CashKaro has established itself as India's premier destination for cashback and coupon aggregation. By serving as a critical bridge between consumers and major eCommerce platforms such as Amazon.in and Flipkart, the company leverages a high-traffic affiliate model to drive conversion. The platform operates at the intersection of consumer fintech and digital marketing, utilizing data-driven insights to optimize user savings while providing retailers with high-intent traffic. Its market position is bolstered by a robust user base and strategic partnerships that facilitate seamless transaction tracking and reward distribution, effectively positioning the firm as a cornerstone of the Indian digital economy.
How much funding has Cashkaro raised?
Cashkaro has raised a total of $30.2M across 4 funding rounds:
Angel/Seed
$750K
Series A
$3.8M
Series B
$10M
Series C
$15.7M
Angel/Seed (2013): $750K, investors not publicly disclosed
Series A (2015): $3.8M led by Kalaari Capital
Series B (2020): $10M supported by Korea Investment Partners and Kalaari Capital
Series C (2022): $15.7M featuring Affle Global
Key Investors in Cashkaro
Kalaari Capital
Kalaari Capital is a venture capital firm focused on investing in early-stage technology companies in India, supporting startups across sectors like eCommerce and SaaS.
Korea Investment Partners
Korea Investment Partners is a global investment firm that provides strategic capital to high-growth technology enterprises, often focusing on scalable infrastructure and digital services.
Affle Global
Affle Global is a technology-focused investment entity specializing in mobile advertising and consumer intelligence platforms that drive digital commerce growth.
What's next for Cashkaro?
Following the latest major strategic investment, CashKaro is poised to accelerate its expansion into new product verticals and deepen its integration with emerging digital commerce trends. The capital will likely be deployed toward enhancing the platform's proprietary recommendation engine and expanding its footprint in the broader fintech space. As the company transitions from a pure-play coupon site to a comprehensive savings ecosystem, management is expected to focus on customer retention strategies and the diversification of revenue streams. This phase of growth underscores the firm's commitment to maintaining its leadership in the affiliate marketing sector while navigating the complexities of the evolving Indian digital retail market.
See full Cashkaro company page
