What is Cartwheel?
Founded in 2012, Cartwheel operates as a specialized technology provider focused on optimizing the delivery ecosystem for restaurants and retail merchants. The platform serves as a critical middleware layer, enabling businesses to manage their own delivery fleets alongside third-party logistics providers. By centralizing dispatch, tracking, and customer communication, Cartwheel empowers operators to maintain brand control and improve unit economics in an increasingly digital-first retail environment. Its market position is defined by its ability to integrate seamlessly into existing point-of-sale systems, providing a unified dashboard for complex delivery operations.
How much funding has Cartwheel raised?
Cartwheel has raised a total of $1M across 1 funding round:
Angel/Seed
$1M
Angel/Seed (2021): $1M with participation from Act One Ventures, TenOneTen Ventures, and Portillo's Hot Dogs
Key Investors in Cartwheel
Act One Ventures
Act One Ventures is a community-focused, early-stage venture capital firm that specializes in leading pre-seed and seed rounds in sectors such as compliance, vertical SaaS, and fintech.
TenOneTen Ventures
TenOneTen Ventures is a Los Angeles-based venture capital firm that invests in early-stage technology companies, focusing on data-driven businesses and software-as-a-service platforms.
Portillo's Hot Dogs
Portillo's Hot Dogs is a prominent restaurant chain that provides strategic industry insight and operational expertise to support the growth of retail technology platforms.
What's next for Cartwheel?
With the recent capital infusion, Cartwheel is poised to transition into a phase of aggressive market expansion and technological refinement. The company is expected to leverage these resources to enhance its AI-driven routing capabilities and deepen its integration with major enterprise-level retail partners. As the demand for efficient, last-mile delivery solutions continues to surge, Cartwheel is well-positioned to capture additional market share by providing the infrastructure necessary for businesses to scale their delivery operations profitably. Future strategic initiatives will likely focus on broadening its service offerings to include advanced analytics and predictive demand modeling, further cementing its role as an essential partner in the retail and restaurant supply chain.
See full Cartwheel company page
