What is Cartera Commerce, Inc.?
Cartera Commerce, Inc. operates at the intersection of fintech and consumer engagement, specializing in the development of loyalty-driven shopping platforms. By partnering with major airlines, financial institutions, and top-tier retailers, the company provides a seamless ecosystem where consumers can maximize rewards through miles, points, or cash back. The firm's value proposition lies in its ability to keep partner brands ever-present in the consumer journey, effectively turning standard retail transactions into high-value loyalty interactions. Following its acquisition by Ebates in 2017, the company's technology has been integrated into a broader loyalty marketplace, further extending its reach to millions of global shoppers.
How much funding has Cartera Commerce, Inc. raised?
Cartera Commerce, Inc. has raised a total of $49.3M across 8 funding rounds:
Other Financing Round
$450K
Series A
$2M
Other Financing Round
$950K
Series B
$7M
Series C
$6.7M
Other Financing Round
$3.6M
Private Equity
$16.4M
Series D
$12.2M
Other Financing Round (2005): $450K with participation from Flybridge Capital Partners and LBO Enterprises
Series A (2006): $2M led by Venture Capital Fund of New England and Flybridge Capital Partners
Other Financing Round (2008): $950K supported by Flybridge Capital Partners
Series B (2008): $7M featuring Venture Capital Fund of New England, LBO Enterprises, Flybridge Capital Partners, and Dace Ventures
Series C (2010): $6.7M backed by Flybridge Capital Partners, Dace Ventures, and USAA
Other Financing Round (2011): $3.6M with participation from Comvest Partners
Private Equity (2011): $16.4M, investors not publicly disclosed
Series D (2012): $12.2M supported by Venture Capital Development Fund of New England, Dace Ventures, Comvest Partners, and Flybridge Capital Partners
Key Investors in Cartera Commerce, Inc.
Flybridge Capital Partners
Flybridge is an early-stage venture capital fund with over 20 years of investing experience and more than $1B under management, focusing on supporting ambitious founders in the AI and vertical SaaS sectors.
Dace Ventures
Dace Ventures is an early-stage venture capital firm specializing in new media, consumer marketing, and mobile services, with a mission to foster high-potential consumer-driven innovations.
Venture Capital Fund of New England
A finance-focused investment firm providing essential capital to emerging companies, leveraging regional expertise to support growth-stage enterprises.
What's next for Cartera Commerce, Inc.?
Following its acquisition by Ebates—and subsequently becoming part of the Rakuten, Inc. ecosystem—the strategic focus for the technology formerly developed by Cartera Commerce has shifted toward deep integration within global loyalty marketplaces. The historical backing provided by institutional investors allowed the company to refine its reward-earning mechanisms, which now serve as a foundational component for large-scale digital commerce platforms. Future developments in this space are expected to leverage data-driven personalization to further enhance consumer retention and increase the velocity of reward redemptions across diverse retail categories.
See full Cartera Commerce, Inc. company page
