What is Cart.com?
Headquartered in Houston, Texas, Cart.com operates as a multifaceted ecommerce software, services, and brand holding company. By providing an integrated platform that simplifies the complexities of online retail, the firm enables merchants to achieve greater operational freedom and scalability. Its market position is defined by a unique hybrid model that combines technological infrastructure with end-to-end service capabilities, effectively democratizing access to sophisticated ecommerce tools for businesses of varying sizes.
How much funding has Cart.com raised?
Cart.com has raised a total of $1.2B across 11 funding rounds:
Angel/Seed
$20M
Series A
$25M
Series B
$98M
Unspecified
$280M
Debt
$240M
Series C
$60M
Private Equity
$30M
Debt
$70M
Debt
$105M
Other Financing Round
$50M
Private Equity
$180M
Angel/Seed (2020): $20M, investors not publicly disclosed
Series A (2021): $25M led by Moonshots Capital, Scarlet Venture Fund, Mercury Fund Limited, and Arsenal Business Growth
Series B (2021): $98M supported by Oak HC/FT, Clearco, and PayPal
Unspecified (2022): $280M featuring riplePoint Capital, Legacy Knight Capital Partners, and JPMorgan Chase
Debt (2022): $240M backed by J.P. Morgan, TriplePoint Capital, Legacy Knight Capital Partners, Visa, and City Ventures
Series C (2023): $60M with participation from Prosperity7 Ventures and Kingfisher Investment Advisors
Private Equity (2023): $30M led by Trinity Capital
Debt (2024): $70M supported by Silicon Valley Bank
Debt (2024): $105M featuring BlackRock
Other Financing Round (2025): $50M backed by BlackRock, eGateway Capital, and Silicon Valley Bank
Private Equity (2026): $180M with participation from Springcoast Capital Partners
Key Investors in Cart.com
BlackRock
A global investment management firm providing comprehensive investment products and risk management services to institutional and individual clients worldwide.
Springcoast Capital Partners
A growth equity firm specializing in providing flexible capital to leading software and technology-enabled companies poised for significant expansion.
eGateway Capital
An investment and advisory firm focused on enabling entrepreneurs to shape the future of digital commerce through growth equity and strategic M&A support.
What's next for Cart.com?
With the infusion of $180M, Cart.com is well-positioned to accelerate its product development roadmap and expand its market footprint. The company's lifecycle stage, characterized by major enterprise-level funding, suggests a strategic pivot toward deepening its technological moat and enhancing its service offerings. Future growth will likely focus on M&A activity and the integration of advanced analytics to further support its merchant base in an increasingly competitive digital landscape.
See full Cart.com company page
