What is Caring?
Caring.com is a dedicated platform focused on improving the well-being of seniors by empowering families to make informed decisions about care. The company operates a marketplace that efficiently connects seniors and their families with a diverse range of senior living providers and essential care services. By integrating technology with a deep emphasis on empathy, Caring.com aims to elevate the experience for its clients. Their operational framework is supported by robust teams across marketing, operations, technology, and sales, all contributing to the company's overarching mission and commitment to growth within the elder care industry.
How much funding has Caring raised?
Caring has raised a total of $25.5M across 5 funding rounds:
Series A
$6M
Series B
$10M
Unspecified
$4M
Private Equity
$3.5M
Debt
$2M
Series A (2007): $6M with participation from Split Rock Partners and DCM Ventures
Series B (2009): $10M led by Split Rock Partners, Shasta Ventures, and DCM Ventures
Unspecified (2010): $4M supported by Intel Capital
Private Equity (2013): $3.5M, investors not publicly disclosed
Debt (2020): $2M backed by PPP
Key Investors in Caring
Split Rock Partners
Split Rock Partners is a venture capital firm specializing in software, internet services, and healthcare companies, focusing on cloud services, enterprise software, analytics, and marketing technology. They support entrepreneurs in scaling their businesses.
Shasta Ventures
Shasta Ventures is an early-stage venture capital firm that partners with entrepreneurs building innovative enterprise software products. They manage over $1B and focus on delivering amazing work experiences through technology.
DCM Ventures
DCM Ventures is a venture capital firm with a focus on early-stage technology companies, particularly in the enterprise software and internet services sectors. They aim to back visionary entrepreneurs.
What's next for Caring?
With the recent major strategic investment, Caring is poised for accelerated growth and enhanced service offerings. The company's history of securing diverse forms of capital, including private equity and debt, suggests a mature operational strategy and a clear path toward scaling its marketplace. Future initiatives are likely to focus on expanding its network of care providers, refining its technology platform for better user experience, and potentially exploring new markets or service verticals within the senior care ecosystem. This strategic financing will be instrumental in solidifying Caring's leadership position and driving innovation in how families access and manage senior care.
See full Caring company page
