What is Caring?
Caring operates a sophisticated digital marketplace designed to simplify the complex decision-making process for families seeking senior living and care services. By integrating advanced technology with a human-centric approach, the platform provides a comprehensive directory and advisory service that connects users with vetted providers. The company's market position is defined by its dual focus on operational excellence and compassionate support, leveraging a diverse team across sales, technology, and marketing to maintain its competitive edge. As a central hub for senior care information, Caring serves as a critical infrastructure layer in the health-tech ecosystem, facilitating informed choices that directly impact the quality of life for seniors and their families.
How much funding has Caring raised?
Caring has raised a total of $25.5M across 5 funding rounds:
Series A
$6M
Series B
$10M
Unspecified
$4M
Private Equity
$3.5M
Debt
$2M
Series A (2007): $6M with participation from DCM Ventures and Split Rock Partners
Series B (2009): $10M led by Shasta Ventures, Split Rock Partners, and DCM Ventures
Unspecified (2010): $4M supported by Intel Capital
Private Equity (2013): $3.5M, investors not publicly disclosed
Debt (2020): $2M backed by PPP
Key Investors in Caring
Shasta Ventures
A prominent early-stage venture capital firm that partners with creative entrepreneurs to build transformative products, with a specific focus on enterprise software startups.
Split Rock Partners
A venture capital firm specializing in software, internet services, and healthcare, known for its patient investment approach and support for companies scaling from early revenue stages.
DCM Ventures
A global venture capital firm that provides strategic capital and operational expertise to help companies achieve market leadership in technology and digital services.
What's next for Caring?
With the support of its latest major strategic investment, Caring is well-positioned to accelerate its product development and expand its service footprint. The company is expected to focus on enhancing its algorithmic matching capabilities and deepening its integration with healthcare providers to offer a more seamless, end-to-end care management experience. As the firm moves into its next phase of maturity, the emphasis will likely shift toward optimizing user acquisition costs and scaling its enterprise-level partnerships. By maintaining its commitment to empathy-driven innovation, Caring is poised to capture a larger share of the growing senior care market, further solidifying its role as an essential resource for families navigating the complexities of long-term care.
See full Caring company page
