What is Cardlytics?
Founded in 2008 and headquartered in Atlanta, Georgia, Cardlytics operates a sophisticated software platform designed to empower retailers, restaurants, and service providers. By leveraging purchase-based data intelligence, the company enables businesses to deliver targeted advertisements directly to consumers through their banking websites. This unique approach allows for precise consumer segmentation and personalized marketing campaigns, driving measurable results for clients and enhancing the customer experience.
How much funding has Cardlytics raised?
Cardlytics has raised a total of $276.9M across 9 funding rounds:
Series C
$18M
Series D
$33M
Series E
$40M
Series F
$70M
Debt
$27M
Series G
$12M
Stock Offering
$70M
Series C (2010): $18M supported by ITC Holding Company, Polaris Partners, Kinetic Ventures, Total Technology Ventures, and Canaan Partners
Series D (2011): $33M featuring Groupe Aeroplan
Series E (2013): $40M, investors not publicly disclosed
Series F (2014): $70M with participation from Discovery Capital
Debt (2016): $27M led by National Electrical Benefit Fund and Columbia Partners Private Capital
Series G (2017): $12M supported by Discovery Capital, Canaan Partners, and Aimia
Stock Issuance/Offering (2018): $70M, investors not publicly disclosed
Key Investors in Cardlytics
ITC Holding Company
ITC Holding Company, through its subsidiaries, provides integrated telecommunications and technology services, operating a significant fiber optic network in the southeastern United States. Their investment suggests a strategic interest in data infrastructure supporting Cardlytics' operations.
Polaris Partners
Polaris Partners is a venture capital firm specializing in backing transformational companies, particularly in the biotech and healthcare sectors, indicating a broad investment thesis that may encompass data-driven solutions.
Kinetic Ventures
Kinetic Ventures focuses on investments in broadband and enterprise sectors, aiming to accelerate entrepreneurial growth. Their participation highlights a belief in Cardlytics' enterprise-level technology and market potential.
What's next for Cardlytics?
The substantial enterprise-level funding and recent strategic investment indicate Cardlytics is poised for accelerated growth and market penetration. The company's focus on purchase-based data intelligence positions it favorably in an increasingly data-driven economy. Future strategic initiatives are likely to involve expanding its network of financial institutions and merchant partners, enhancing its analytical capabilities, and exploring new applications for its data insights. This capital infusion will be critical in solidifying its competitive advantage and driving long-term value.
See full Cardlytics company page
