What is Capillary?
Founded in 2012, Capillary Technologies operates at the intersection of artificial intelligence and cloud-native software-as-a-service (SaaS). The company provides a comprehensive suite of tools designed to facilitate digital transformation and enhance consumer engagement across diverse industry verticals. By leveraging advanced data analytics and machine learning, Capillary enables brands to create personalized, omnichannel experiences that drive customer loyalty and operational efficiency. Its market position is defined by its ability to integrate seamlessly into existing enterprise ecosystems, providing scalable infrastructure that supports the complex requirements of modern retail and service-oriented businesses.
How much funding has Capillary raised?
Capillary has raised a total of $147.1M across 8 funding rounds:
Angel/Seed
$100K
Series A
$15.5M
Private Equity
$4.5M
Series B
$14M
Series C
$45M
Debt
$3M
Other Financing Round
$20M
Series D
$45M
Angel/Seed (2009): $100K with participation from Qualcomm Ventures
Series A (2012): $15.5M led by Steamboat Ventures, Norwest Venture Partners, and Qualcomm Ventures
Private Equity (2014): $4.5M supported by Steamboat Ventures, Qualcomm Ventures, Norwest Venture Partners, and American Express
Series B (2014): $14M featuring Steamboat Ventures and Norwest Venture Partners
Series C (2015): $45M backed by Steamboat Ventures, Norwest Ventures, and Warburg Pincus LLC
Debt (2016): $3M with participation from InnoVen Capital
Other Financing Round (2018): $20M led by American Express, Steamboat Ventures, Warburg Pincus, Innoven Capital, and Norwest Venture Partners
Series D (2023): $45M supported by Pantheon, Avataar Ventures, and Innoven Capital
Key Investors in Capillary
Steamboat Ventures
Steamboat Ventures focuses on helping young companies become market leaders by investing in early to growth stage firms within the technology, media, and consumer sectors.
Norwest Venture Partners
A prominent venture capital firm that provides strategic support and capital to high-growth technology companies across various stages of development.
Qualcomm Ventures
The investment arm of Qualcomm, focusing on accelerating the adoption of next-generation connectivity and intelligent computing technologies through strategic partnerships.
What's next for Capillary?
With the successful closure of its latest financing round, Capillary is well-positioned to accelerate its product roadmap and deepen its penetration into key international markets. The strategic focus will likely center on enhancing its AI capabilities to provide deeper predictive insights for its enterprise clients, while simultaneously exploring inorganic growth opportunities to consolidate its market share. As the company matures, the emphasis will shift toward optimizing its full-stack operator model to ensure sustainable, long-term value creation for its stakeholders. The continued support from institutional partners suggests a clear path toward further scaling and potential future liquidity events, as the firm continues to refine its value proposition in the competitive global SaaS arena.
See full Capillary company page
