What is Cake?
Founded in 2015 and headquartered in Somerville, MA, Cake (joincake.com) has emerged as a leading platform for end-of-life planning and navigating mortality. Serving millions annually, the company offers a comprehensive suite of resources, including thousands of articles and innovative planning tools. Cake addresses all facets of death and end-of-life concerns, encompassing healthcare directives, funeral arrangements, financial and legal matters, finding meaning in life, and curating one's digital legacy. The company was established by a Harvard-trained palliative care physician and an MIT engineer, positioning it at the intersection of healthcare expertise and technological innovation.
How much funding has Cake raised?
Cake has raised a total of $6.8M across 3 funding rounds:
Angel/Seed
$1.4M
Other Financing Round
$1.7M
Unspecified
$3.7M
Angel/Seed (2017): $1.4M with participation from Pillar VC
Other Financing Round (2020): $1.7M led by Pillar VC, OCA Ventures, and GoAhead Ventures
Unspecified (2021): $3.7M supported by Scrum Ventures, Betsy Hambrecht, Portfolia, Reflect Ventures, Two Lantern Studios, Pillar, Bill Hambrecht, OCA Ventures, AARP, InTech Health Ventures, GoAhead Ventures, and Arnold Whitman
Key Investors in Cake
Scrum Ventures
Scrum Ventures is an early-stage venture firm investing across a range of industries in the U.S. and Japan, known for accelerating portfolio companies with global opportunities.
Portfolia
Portfolia creates investment funds backing entrepreneurial companies, with a focus on fostering innovation and growth.
OCA Ventures
OCA Ventures is dedicated to assisting entrepreneurs in the development of successful companies, providing support and resources to help startups thrive.
What's next for Cake?
With its recent major strategic investment, Cake is poised for accelerated growth and expansion. The substantial capital infusion, part of its $6.8M in total funding, will likely be directed towards enhancing its platform's capabilities, broadening its market reach, and forging new strategic partnerships within the healthcare, financial services, and insurance sectors. The company's focus on a critical life event, combined with its robust technological foundation, positions it for continued development and impact in the end-of-life planning space.
See full Cake company page
