What is Buuteeq?
Buuteeq operates as a Digital Marketing System (DMS) designed to equip hotels with the tools necessary to create and manage high-performing websites, mobile content, and direct online reservations. Launched in January 2011, the platform integrates content management, branded digital marketing materials, and reporting functionalities. This all-in-one solution aims to provide independent hotels with a complete digital marketing strategy, enabling them to enhance their online presence and booking capabilities. The company's focus on direct reservations and integrated digital marketing efforts positions it as a key player in the competitive hospitality technology landscape.
How much funding has Buuteeq raised?
Buuteeq has raised a total of $14.7M across 3 funding rounds:
Angel/Seed
$1.2M
Series A
$3.5M
Series B
$10M
Angel/Seed (2010): $1.2M with participation from Equitas Capital
Series A (2011): $3.5M led by Benaroya Capital
Series B (2012): $10M supported by Concur Technologies and Madrona Venture Group
Key Investors in Buuteeq
Concur Technologies
SAP Concur is a global provider of enterprise resource planning software specializing in on-demand employee spend management solutions. The company offers a comprehensive suite of products including travel and expense management, vendor payment systems, and travel management tools.
Madrona Venture Group
Founded in 1995, Madrona Venture Group is a venture capitalist investment company including consumer internet, commercial software, and services.
Benaroya Capital
Established in 1956, The Benaroya Company (benaroya.com) is a leading full-service commercial real estate company based in Seattle, Washington. In addition to acquiring, developing and managing superior office, data center, retail, industrial and medical properties in prime locations throughout the Pacific Northwest, the company is also active in developing build-to-suit projects and in providing short-term financing.
What's next for Buuteeq?
The recent major strategic investment in Buuteeq signals a pivotal phase for the company, likely focused on scaling its operations, expanding its technological capabilities, and potentially entering new markets. With a foundation built on providing comprehensive digital marketing solutions for hotels, this capital infusion is expected to fuel further innovation in its DMS platform. Strategic partnerships and enhanced feature development are probable next steps, aiming to solidify Buuteeq's competitive advantage and support the evolving digital needs of the hospitality industry. The company's trajectory suggests a move towards broader enterprise adoption and deeper integration within hotel management systems.
See full Buuteeq company page
