What is Button?
Button operates as a leading commerce optimization platform, leveraging artificial intelligence to significantly improve the effectiveness of creator and affiliate marketing initiatives. Its sophisticated technology is employed by some of the world's largest retailers, publishers, and creator networks. The platform is designed to foster superior shopping experiences, enhance attribution accuracy, and unlock new inventory for retail media networks. By integrating these capabilities, Button drives substantial revenue growth across the channels where its solutions are implemented, solidifying its role as a key enabler of digital commerce.
How much funding has Button raised?
Button has raised a total of $52.3M across 3 funding rounds:
Angel/Seed
$2.3M
Series B
$20M
Series C
$30M
Angel/Seed (2014): $2.3M with participation from Atlas Venture, RSE Ventures, DCM Ventures, and Mesa+
Series B (2017): $20M led by Vayner Capital, Greycroft Partners, Norwest Venture Partners, Redpoint Ventures, and DCM Ventures
Series C (2019): $30M supported by Redpoint Ventures, Capital One Ventures, Icon Ventures, DCM Ventures, and Norwest Venture Partners
Key Investors in Button
Atlas Venture
Atlas Venture is a venture capital firm that focuses on early-stage biotechnology companies, aiming to translate cutting-edge science into life-changing medicines. They partner with entrepreneurs to launch and grow innovative biotech startups.
RSE Ventures
RSE Ventures is a private investment firm specializing in sports, entertainment, media, marketing, food, lifestyle, and technology, focusing on building and investing in innovative projects and companies.
DCM Ventures
Digital Cinema Media (DCM) is a market leader in cinema advertising, offering campaign planning, production, and audience insights to brands looking to enhance their advertising strategies through cinema.
What's next for Button?
With the recent major enterprise-level funding, Button is poised to further accelerate its innovation in AI-driven commerce optimization. The company is expected to deepen its technological capabilities, expand its market reach, and enhance its offerings for driving revenue through creator and affiliate channels. This strategic investment will likely fuel advancements in attribution modeling, retail media inventory development, and the overall performance of its platform for a growing roster of enterprise clients. Button's continued focus on improving shopping experiences and generating new revenue streams positions it for sustained leadership in the evolving digital marketing ecosystem.
See full Button company page
