What is Button?
Button operates as a leading commerce optimization platform, leveraging artificial intelligence to enhance the performance of creator and affiliate marketing initiatives. Its technology is adopted by major retailers, publishers, and creator networks globally, aiming to foster superior shopping experiences, improve attribution accuracy, and unlock new inventory for retail media networks. By integrating these elements, Button effectively drives revenue growth across the channels where its solutions are implemented. The company has also been recognized for its positive workplace culture, consistently being named a best place to work.
How much funding has Button raised?
Button has raised a total of $52.3M across 3 funding rounds:
Angel/Seed
$2.3M
Series B
$20M
Series C
$30M
Angel/Seed (2014): $2.3M with participation from Mesa+, DCM Ventures, Atlas Venture, and RSE Ventures
Series B (2017): $20M led by Norwest Venture Partners, Redpoint Ventures, Vayner Capital, DCM Ventures, and Greycroft Partners
Series C (2019): $30M supported by Redpoint Ventures, Norwest Venture Partners, Capital One Ventures, DCM Ventures, and Icon Ventures
Key Investors in Button
Mesa+
Mesa+ is an investment firm that appears to be associated with venture capital, indicated by its domain. While specific investment focus is not detailed, its participation in Button's early funding suggests an interest in technology or commerce-related ventures.
DCM Ventures
DCM Ventures is a venture capital firm that invests in early-stage technology companies, focusing on sectors such as enterprise, fintech, and consumer internet. They provide capital and strategic support to help startups scale and achieve market leadership.
Norwest Venture Partners
Norwest Venture Partners is a global, multi-stage venture capital and growth equity investment firm with a long history, investing in a wide range of technology and healthcare companies. They partner with entrepreneurs to build category-defining companies.
What's next for Button?
With substantial enterprise-level funding, Button is strategically positioned to further its market leadership in AI-driven commerce optimization. The company's focus on enhancing creator and affiliate marketing performance, coupled with its ability to drive revenue for retail media networks, suggests a continued emphasis on product development and market expansion. Future initiatives will likely involve deepening its AI capabilities, forging new strategic partnerships with large retailers and publishers, and potentially exploring adjacent markets that benefit from advanced marketing attribution and inventory monetization. The consistent backing from prominent investors indicates confidence in Button's business model and its capacity for sustained innovation and growth.
See full Button company page
