What is Butternut Box?
Butternut Box operates at the intersection of pet care and technology, delivering customized, fresh dog food solutions. Their platform ensures precise portioning of frozen meals, catering to individual pet needs. Based in London, United Kingdom, the company has established a strong presence in the rapidly growing fresh pet food market, differentiating itself through its tech-enabled approach to nutrition and convenience for pet owners.
How much funding has Butternut Box raised?
Butternut Box has raised a total of $518.6M across 6 funding rounds:
Angel/Seed
$1.3M
Series A
$7M
Series B
$18.7M
Unspecified
$55.3M
Other Financing Round
$352M
Debt
$84.3M
Angel/Seed (2017): $1.3M with participation from Passion Capital
Series A (2018): $7M led by Literacy Capital and Passion Capital
Series B (2019): $18.7M supported by Literacy Capital, Kreos Capital, Five Seasons Ventures, Passion Capital, and White Star Capital
Unspecified (2021): $55.3M featuring Passion Capital, L Catterton, Five Seasons Ventures, and White Star Capital
Other Financing Round (2023): $352M backed by General Atlantic and L Catterton
Debt (2025): $84.3M with participation from Liquidity Services
Key Investors in Butternut Box
General Atlantic
General Atlantic is a global growthequity firm that provides capital and strategic support to highgrowth companies in sectors such as consumer, financial services, healthcare, life sciences, and technology. With dozens of portfolio companies worldwide and offices across the Americas, EMEA, and AsiaPacific, it partners with founders and management teams to accelerate growth, international expansion, and transformational initiatives.
L Catterton
L Catterton is a global consumerfocused private equity firm headquartered in Greenwich, Connecticut. Since its founding in 1989, the firm has raised tens of billions of dollars across multiple fund families and made more than 275 investments in consumer brands worldwide, deploying capital through flagship buyout, growth, Latin America, Europe, Asia, and real estate strategies.
Passion Capital
Passion Capital is a partnership of entrepreneurs and operators dedicated to supporting outstanding European founders in building technology companies, particularly in the fields of AI, FinTech, and Risk. They invest early in startups, often before they have a product or customers, focusing on founders with a compelling vision. The firm promotes a collaborative, tech-first ecosystem and emphasizes sustainability and good governance in its investment strategy. Their portfolio includes innovative companies like Monzo, GoCardless, and PolyAI, reflecting their commitment to nurturing impactful technology ventures.
What's next for Butternut Box?
With substantial backing, Butternut Box is poised for accelerated growth and market penetration. The recent major strategic investment suggests a focus on scaling operations, enhancing its technology platform, and potentially expanding its geographical reach. Future developments may include further product innovation, strategic partnerships, and continued investment in its direct-to-consumer model to solidify its leadership in the premium fresh dog food segment.
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