What is Burt?
Burt Intelligence specializes in providing advanced revenue insights for publishers and brands, enabling them to effectively analyze and share their advertising data. The platform is utilized by thousands of ad-operations, programmatic, and sales professionals. Burt's solutions are designed to accelerate revenue growth, reduce customer churn, enhance decision-making through actionable insights, and offer real-time analysis of current advertising campaign performance. The company operates within the competitive MarTech and AdTech landscape, offering critical tools for data-driven strategy.
How much funding has Burt raised?
Burt has raised a total of $8M across 2 funding rounds:
Other Financing Round
$3M
Series A
$5M
Other Financing Round (2011): $3M with participation from Industrifonden
Series A (2012): $5M led by GP Bullhound
Key Investors in Burt
Industrifonden
Industrifonden is a Swedish venture capital fund that invests in unique, scalable innovations aimed at improving society through breakthrough technologies and science. The fund focuses on areas such as deep tech, life sciences, and transformative tech, partnering with passionate founders to bring their ideas to life.
GP Bullhound
GP Bullhound is a global investment firm that has been empowering innovative leaders since 1999, with over 180 employees across 13 offices worldwide. The company specializes in advisory services, capital transactions, and private equity, focusing on sectors such as software, digital media, and technology.
What's next for Burt?
With the recent major strategic investment and the substantial overall funding of $8M, Burt is well-positioned for its next phase of expansion. This capital infusion is expected to fuel further product development, enhance its market reach, and potentially support strategic acquisitions. The company's focus on providing deep advertising data insights aligns with the increasing demand for transparency and performance optimization in the digital advertising ecosystem. Burt's continued growth will likely involve deepening its relationships with existing enterprise clients and attracting new ones seeking to leverage their advertising data more effectively.
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