What is Bulletproof?
Bulletproof 360 operates as a high-growth health and wellness enterprise, specializing in integrated mind-body nutrition. Since its inception in 2014, the company has built a robust portfolio featuring clean coffee, MCT oil, collagen protein, and various supplements. By prioritizing high-quality, science-backed ingredients, Bulletproof has successfully captured a significant share of the keto-friendly market. Its omnichannel distribution strategy, spanning major national retailers and direct-to-consumer platforms like Bulletproof.com and Amazon, positions the brand as a leader in the functional food and beverage industry.
How much funding has Bulletproof raised?
Bulletproof has raised a total of $41M across 3 funding rounds:
Series A
$9M
Series B
$19M
Unspecified
$13M
Series A (2015): $9M with participation from Trinity Ventures
Series B (2017): $19M led by Neptune Ventures CA, Jamba Juice, Trinity Ventures, and Starbucks
Unspecified (2020): $13M supported by Rocana Ventures, Cavu Venture Partners, Beliv, and Trinity Ventures
Key Investors in Bulletproof
Trinity Ventures
Trinity Ventures is an early-stage investment firm dedicated to supporting mission-driven entrepreneurs and transforming their ambitious visions into reality.
Neptune Ventures CA
CAVU Consumer Partners specializes in building brands that promote healthier living and provides comprehensive support in strategy, operations, and digital eCommerce.
Starbucks
Starbucks is a global coffeehouse chain that roasts, markets, and retails coffee, tea, and beverages along with food items worldwide.
What's next for Bulletproof?
With this latest strategic financing, Bulletproof is well-positioned to accelerate its market penetration and operational scaling. The company is expected to leverage these resources to enhance its supply chain efficiency, expand its product development pipeline, and deepen its footprint in the competitive wellness landscape. As the brand continues to scale, the focus will likely shift toward optimizing digital eCommerce channels and exploring new retail partnerships to maintain its competitive edge in the health-conscious consumer segment.
See full Bulletproof company page
