What is Bulletproof?
Founded by Dave Asprey, Bulletproof 360 is recognized for its comprehensive range of mind-body nutrition products, including coffee, MCT oil, collagen protein, snack bars, and supplements. The company prioritizes the use of high-quality, science-backed, clean ingredients, focusing on keto-friendly formulations. Bulletproof products are widely available through leading national retailers, its direct-to-consumer website, and Amazon.com, positioning it as a key player in the health and wellness market.
How much funding has Bulletproof raised?
Bulletproof has raised a total of $41M across 3 funding rounds:
Series A
$9M
Series B
$19M
Unspecified
$13M
Series A (2015): $9M with participation from Trinity Ventures
Series B (2017): $19M led by Trinity Ventures, Neptune Ventures CA, Starbucks, and Jamba Juice
Unspecified (2020): $13M supported by Beliv, Trinity Ventures, Rocana Ventures, and Cavu Venture Partners
Key Investors in Bulletproof
Trinity Ventures
Trinity Ventures is an early-stage investment firm dedicated to supporting mission-driven entrepreneurs. They invest in a diverse range of industries and focus on building high-impact businesses through hands-on support and intellectual candor.
Starbucks
Starbucks is a global roaster and retailer of specialty coffee, operating a vast network of cafes and stores worldwide. Founded in 1971, the company is headquartered in Seattle, Washington.
Beliv
Beliv is an investment entity that has participated in Bulletproof's funding rounds, contributing to the company's growth and strategic initiatives in the health and wellness sector.
What's next for Bulletproof?
The recent major strategic investment, coupled with substantial prior funding rounds, indicates Bulletproof is poised for accelerated growth and market penetration. This capital infusion is likely to fuel further product development, expand distribution channels, and enhance marketing efforts to reach a broader consumer base seeking science-backed wellness solutions. The company's focus on clean, keto-friendly products aligns with current consumer trends, suggesting a strong trajectory for future success and potential market leadership.
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