What is Broadlume?
Headquartered in Sarasota, Florida, Broadlume provides a robust suite of digital technology solutions tailored specifically for the flooring industry. Formerly known as AdHawk, the company has pivoted to become a central hub for floor covering commerce, offering tools that bridge the gap between manufacturers, retailers, and the end consumer. By digitizing the traditionally fragmented flooring supply chain, Broadlume enables its clients to optimize their digital presence, streamline operations, and enhance consumer engagement through data-driven insights and integrated software platforms.
How much funding has Broadlume raised?
Broadlume has raised a total of $26M across 5 funding rounds:
Angel/Seed
$1.4M
Series A
$5M
Series A
$4.6M
Series B
$13M
Debt
$2M
Angel/Seed (2015): $1.4M with participation from Zelkova Ventures
Series A (2017): $5M led by Intel Capital
Series A (2017): $4.6M supported by Intel Capital and Brightspark Ventures
Series B (2019): $13M featuring Accomplice, Entrée Capital, and Table Management
Debt (2020): $2M backed by PPP
Key Investors in Broadlume
Accomplice
A venture capital firm focused on early-stage technology investments, known for supporting disruptive software companies and digital platforms.
Intel Capital
The strategic investment arm of Intel Corporation, specializing in global technology investments across cloud, silicon, and enterprise software sectors.
Brightspark Ventures
A Canadian venture capital firm that partners with early-stage technology companies to provide both capital and operational expertise.
What's next for Broadlume?
With the backing of major institutional investors, Broadlume is well-positioned to scale its enterprise-level operations and further penetrate the flooring market. The current capital structure suggests a focus on deepening its technological moat and expanding its service offerings to address the evolving needs of the construction and home improvement sectors. As the industry continues to shift toward digital-first procurement and retail models, Broadlume's strategic roadmap likely involves enhancing its platform's interoperability and scaling its customer acquisition efforts to maintain its competitive advantage in the niche vertical of flooring technology.
See full Broadlume company page
