What is Bridg?
Bridg operates at the intersection of marketing technology and business intelligence, offering a unique closed-loop system tailored for the restaurant sector. By integrating directly with point-of-sale (POS) systems, Bridg constructs granular customer profiles that illuminate individual behavior patterns. This enables the company to deliver sophisticated data science insights, empowering clients to execute highly personalized marketing initiatives that demonstrably boost customer engagement, traffic, and revenue.
How much funding has Bridg raised?
Bridg has raised a total of $13.6M across 4 funding rounds:
Private Equity
$571K
Debt
$1.6M
Series B
$11.2M
Debt
$350K
Private Equity (2012): $571K, investors not publicly disclosed
Debt (2013): $1.6M, investors not publicly disclosed
Series B (2017): $11.2M supported by March Capital, NextEquity Partners, and Morpheus
Debt (2020): $350K featuring PPP
Key Investors in Bridg
March Capital
March Capital is a growth-stage venture firm that specializes in investing in enterprise technology companies with established product-market fit, aiming to scale them into mission-critical global platforms.
NextEquity Partners
NextEquity Partners is an investment firm focusing on mid-stage consumer and enterprise technology companies poised for growth, leveraging extensive experience in technology and growth investing.
Morpheus
Morpheus Ventures is a venture capital firm that partners with innovative entrepreneurs looking to disrupt traditional markets, focusing on select portfolio companies transforming industries.
What's next for Bridg?
With a history of substantial capital raises, including significant debt financing and equity rounds, Bridg appears poised for continued expansion and market penetration. The company's focus on actionable business intelligence for the restaurant industry, coupled with its recent strategic investment, suggests a trajectory aimed at enhancing its platform capabilities and broadening its client base. Future growth will likely involve leveraging its data science expertise to further refine personalized marketing strategies and solidify its position as a leader in restaurant-specific marketing solutions.
See full Bridg company page
