What is Braze?
Braze ($BRZE) operates as a leading customer engagement platform, facilitating enduring relationships between consumers and the brands they patronize. The platform empowers marketers to aggregate and act upon vast amounts of data from diverse sources, enabling real-time, cross-channel customer engagement. Braze's capabilities span from cross-channel messaging and journey orchestration to AI-driven experimentation and optimization, allowing businesses to cultivate deeply engaging customer relationships that drive loyalty and growth.
How much funding has Braze raised?
Braze has raised a total of $173.6M across 6 funding rounds:
Angel/Seed
$1M
Series A
$7.6M
Series B
$15M
Series C
$20M
Series D
$50M
Series E
$80M
Angel/Seed (2011): $1M with participation from Metamorphic Ventures, Blumberg Capital, T5 Capital, Accelerator Ventures, and Bullpen Capital
Series A (2013): $7.6M led by Mike Lazerow, Blumberg Capital Partners, Icon Venture Partners, Bullpen Capital, Accelerator Ventures, and IDG Capital
Series B (2014): $15M supported by Icon Venture Partners, T5 Capital, Blumberg Capital Partners, InterWest Partners, and IDG Capital
Series C (2016): $20M featuring Shasta Ventures and Battery Ventures
Series D (2017): $50M backed by ICONIQ Capital
Series E (2018): $80M with participation from Meritech and Spark Capital
Key Investors in Braze
Meritech
Meritech is a venture capital firm that invests in companies across various stages, focusing on software and services, enterprise infrastructure, and industrial technology.
Spark Capital
Spark Capital is an investment banking company that provides a full range of services to its clients.
Shasta Ventures
Shasta Ventures is an early-stage venture capital firm specializing in enterprise software startups, partnering with entrepreneurs to build innovative products.
What's next for Braze?
With its recent major strategic investment, Braze is poised for accelerated growth and product development. The company's focus on real-time data utilization and personalized customer journeys positions it strongly in the competitive martech landscape. Future initiatives are likely to involve further integration of AI and machine learning to enhance campaign effectiveness and customer insights, solidifying Braze's role as a critical tool for brands seeking to build lasting customer connections.
See full Braze company page
