What is Brayola?
Founded in 2012 and headquartered in New York, New York, Brayola operates as an innovative online lingerie retailer. The company's core offering is a sophisticated bra analyzer and extractor tool designed to help shoppers find bras that fit perfectly. This technology identifies bras based on a comprehensive array of criteria including size, style, color, price, materials, purpose, quality, and specific attributes, thereby addressing a common challenge in the apparel market. Brayola's approach leverages data analytics to enhance the online shopping experience for intimate apparel.
How much funding has Brayola raised?
Brayola has raised a total of $7.5M across 2 funding rounds:
Series A
$2.5M
Private Equity
$5M
Series A (2016): $2.5M with participation from HDS Capital and Firstime Venture Capital
Private Equity (2017): $5M led by Firstime Venture Capital
Key Investors in Brayola
Firstime Venture Capital
Firstime Venture Capital is an investment firm that has participated in Brayola's funding rounds. Their involvement suggests a strategic interest in retail technology and e-commerce ventures.
HDS Capital
HDS Capital, based in New York City, specializes in investing, mentoring, and providing corporate access to startups and early-stage companies in the technology, retail, and fashion sectors. The firm focuses on supporting entrepreneurs and believes in investing in winning teams rather than just ideas. With a vast network in the retail and fashion industries, HDS Capital leverages its extensive knowledge and relationships to help portfolio companies achieve success. Founded by Haim Dabah, the team consists of experienced entrepreneurs and industry insiders dedicated to facilitating growth for their clients.
Undisclosed investor
An undisclosed investor participated in Brayola's funding round, indicating potential strategic alignment or a desire for privacy in their investment activities.
What's next for Brayola?
The recent major strategic investment signals a pivotal phase for Brayola, likely enabling the company to scale its operations, enhance its proprietary fitting technology, and expand its market reach. This infusion of capital at the enterprise level suggests a focus on significant growth initiatives, potentially including further technological development, strategic partnerships, or broader market penetration. Brayola is poised to solidify its position as a leader in the tech-driven lingerie retail sector.
See full Brayola company page
