What is BrandYourself?
Founded in 2010 by Syracuse University students, BrandYourself operates on a freemium model, offering both free tools and paid subscriptions for its reputation management software and professional services. The company's core offering focuses on empowering users to control their digital footprint by creating new content and websites to push down unfavorable search engine results. This strategic approach to online reputation management has positioned BrandYourself as a key player in the digital identity space, catering to both individual and corporate clients seeking to curate their online narratives.
How much funding has BrandYourself raised?
BrandYourself has raised a total of $8.4M across 4 funding rounds:
Unspecified
$2.8M
Series A
$3.3M
Private Equity
$2M
Debt
$350K
Unspecified (2014): $2.8M, investors not publicly disclosed
Series A (2014): $3.3M led by Ryan Holmes, Zelkova Ventures, Barney Pell, and Lefrak Organization
Private Equity (2016): $2M supported by FF Angels and New Atlantic Ventures
Debt (2020): $350K featuring PPP
Key Investors in BrandYourself
FF Angels
Founders Fund is a venture capital firm known for investing in high-impact companies across various sectors and stages, with a history of backing prominent tech giants.
New Atlantic Ventures
New Atlantic Ventures is a venture capital firm that specializes in seed and early-stage technology investments, focusing on companies at the intersection of emerging consumer trends and technological disruption.
Lefrak Organization
The Lefrak Organization, a family-owned property company founded in 1901, is involved in community development and long-term ownership, headquartered in New York.
What's next for BrandYourself?
With the recent major strategic investment, BrandYourself is poised to accelerate its product development and market expansion. The company's history, including a notable appearance on Shark Tank and subsequent funding rounds, indicates a resilient business model and a clear vision for growth. This latest financing round, characterized as a major enterprise-level funding, suggests a focus on scaling operations, enhancing its technological capabilities, and potentially exploring new market segments. The company's ability to attract significant capital underscores its perceived value and future potential in the competitive online reputation management industry.
See full BrandYourself company page
