What is BrandTotal?
BrandTotal operates a sophisticated marketing intelligence platform designed to empower brands by reverse-engineering competitor marketing strategies. Headquartered in New York with an additional presence in Tel Aviv, Israel, the company provides actionable insights that enable agile marketing approaches. Its platform is crucial for businesses seeking to understand and adapt to the evolving digital marketing ecosystem.
How much funding has BrandTotal raised?
BrandTotal has raised a total of $20M across 3 funding rounds:
Angel/Seed
$2M
Series A
$6M
Series B
$12M
Angel/Seed (2017): $2M with participation from Glilot Capital Partners and Keshet Dick Clark Productions
Series A (2018): $6M led by NHN Investment, One Way Ventures, Flint Capital, and FJ Labs
Series B (2020): $12M supported by KDC Media Fund, Glilot Capital Partners, FJ Labs, Maor Investments, INcapital Ventures, and Flint Capital
Key Investors in BrandTotal
Glilot Capital Partners
Glilot Capital is a top-performing venture capital firm focused on supporting founders in the cybersecurity and AI sectors. They provide a comprehensive framework that assists companies from seed stage to market leadership through various programs like G-Seed, G+, Mach5, and G-Club. With hands-on experience, flexible capital, and a global network, Glilot aims to deliver practical value and professional support to tech founders. Their services include advisory support, customer insights, and exclusive wealth management tailored for tech entrepreneurs.
NHN Investment
NHN Investment Corporation operates as a venture capital firm. The Company offers investment, financing, management, and technical guidance services to new technology industries. NHN Investment serves customers in South Korea.
Flint Capital
Flint Capital Fund specializes in venture capital investments, focusing on providing financial support to innovative startups and growth-stage companies. The firm aims to identify and nurture promising business ideas across various sectors. Their intended clients include entrepreneurs and businesses seeking funding to scale their operations. Flint Capital Fund is dedicated to fostering entrepreneurship and driving economic growth through strategic investments.
What's next for BrandTotal?
With the recent major strategic investment, BrandTotal is poised for accelerated growth and further platform development. This capital infusion is expected to enhance its competitive intelligence capabilities, expand its market reach, and solidify its position as a leader in marketing analytics. The company's trajectory suggests a focus on scaling operations and deepening its technological innovation to meet the demands of enterprise-level clients seeking data-driven marketing strategies.
See full BrandTotal company page
