What is BrandTotal?
Headquartered in New York with a significant operational presence in Tel Aviv, BrandTotal operates as a sophisticated marketing intelligence platform. The company specializes in enabling brands to become more agile by providing deep visibility into the marketing strategies of their peers. By leveraging advanced data analytics, BrandTotal allows organizations to decode competitor campaigns, media spend, and creative messaging in real-time. This capability is essential for modern enterprises that require a data-driven approach to optimize their own market positioning and resource allocation. The platform serves as a critical bridge between raw competitive intelligence and strategic execution, effectively democratizing access to high-level market insights that were previously difficult to quantify.
How much funding has BrandTotal raised?
BrandTotal has raised a total of $20M across 3 funding rounds:
Angel/Seed
$2M
Series A
$6M
Series B
$12M
Angel/Seed (2017): $2M with participation from Glilot Capital Partners and Keshet Dick Clark Productions
Series A (2018): $6M led by Flint Capital, One Way Ventures, NHN Investment, and FJ Labs
Series B (2020): $12M supported by Glilot Capital Partners, Maor Investments, FJ Labs, Flint Capital, KDC Media Fund, and INcapital Ventures
Key Investors in BrandTotal
Glilot Capital Partners
Glilot Capital is a top-performing venture capital firm focused on supporting founders in the cybersecurity and AI sectors, providing a comprehensive framework that assists companies from seed stage to market leadership.
FJ Labs
FJ Labs specializes in angel investing at a venture scale, focusing on marketplaces and network effect businesses with a portfolio that includes over 30 unicorn companies.
Flint Capital
Flint Capital Fund specializes in venture capital investments, focusing on providing financial support to innovative startups and growth-stage companies across various sectors.
What's next for BrandTotal?
With the support of its latest capital injection, BrandTotal is well-positioned to accelerate its product development roadmap and expand its footprint in the enterprise software sector. The company is expected to focus on enhancing its predictive analytics capabilities and deepening its integration with existing marketing technology stacks. As the demand for transparency and competitive benchmarking continues to rise, BrandTotal's ability to provide granular, peer-level insights will likely serve as a primary driver for future market penetration. The firm remains focused on scaling its operations to meet the needs of global brands, ensuring that its intelligence platform remains the industry standard for agile, data-informed marketing decision-making.
See full BrandTotal company page
