What is BrandTotal?
BrandTotal offers a sophisticated marketing intelligence platform designed to empower brands by reverse-engineering their competitors' marketing strategies. This allows businesses to gain actionable insights and adapt their own marketing approaches with agility. Headquartered in New York, with a significant presence in Tel Aviv, Israel, BrandTotal operates at the intersection of marketing technology and data analytics, providing a crucial service for brands seeking to understand and navigate the competitive landscape.
How much funding has BrandTotal raised?
BrandTotal has raised a total of $20M across 3 funding rounds:
Angel/Seed
$2M
Series A
$6M
Series B
$12M
Angel/Seed (2017): $2M with participation from Keshet Dick Clark Productions and Glilot Capital Partners
Series A (2018): $6M led by One Way Ventures, FJ Labs, Flint Capital, and NHN Investment
Series B (2020): $12M supported by Maor Investments, Flint Capital, KDC Media Fund, INcapital Ventures, Glilot Capital Partners, and FJ Labs
Key Investors in BrandTotal
Glilot Capital Partners
Glilot Capital is a top-performing venture capital firm focused on supporting founders in the cybersecurity and AI sectors. They provide a comprehensive framework that assists companies from seed stage to market leadership through various programs like G-Seed, G+, Mach5, and G-Club. With hands-on experience, flexible capital, and a global network, Glilot aims to deliver practical value and professional support to tech founders.
Flint Capital
Flint Capital Fund specializes in venture capital investments, focusing on providing financial support to innovative startups and growth-stage companies. The firm aims to identify and nurture promising business ideas across various sectors. Their intended clients include entrepreneurs and businesses seeking funding to scale their operations. Flint Capital Fund is dedicated to fostering entrepreneurship and driving economic growth through strategic investments.
FJ Labs
FJ Labs specializes in angel investing at a venture scale, focusing on marketplaces and network effect businesses. They have invested in notable companies such as Alibaba, Coupang, and Rappi, building the world's largest portfolio of marketplace startups, with over 30 achieving unicorn status. The company seeks visionary founders who demonstrate passion, grit, and the ability to execute their vision. FJ Labs is committed to supporting thousands of entrepreneurs who are driving positive transformations in their industries.
What's next for BrandTotal?
With a history of consistent capital raises, including significant rounds like Series A and Series B, BrandTotal appears to be in a scaling phase, leveraging its enterprise-level funding to enhance its platform and expand its market reach. The recent strategic investment suggests a focus on deepening its competitive intelligence capabilities and potentially exploring new market segments or technological advancements. The company's trajectory indicates a strong emphasis on data-driven marketing solutions and a commitment to providing brands with the tools needed for agile strategic planning.
See full BrandTotal company page
