What is Boulevard?
Founded in 2016, Boulevard provides an all-in-one management platform specifically engineered for the salon and spa sector. The company's software suite addresses the unique operational challenges faced by industry owners, offering a comprehensive ecosystem that includes client self-scheduling, customer relationship management (CRM), advanced marketing tools, custom reporting, and integrated payment processing. By digitizing the front-of-house and back-office experience, Boulevard enables businesses to optimize their sales performance and enhance customer retention. Its market position is defined by a collaborative development approach, ensuring that the platform remains responsive to the evolving needs of modern service-based enterprises.
How much funding has Boulevard raised?
Boulevard has raised a total of $188M across 4 funding rounds:
Series A
$11M
Series B
$27M
Series C
$70M
Series D
$80M
Series A (2019): $11M with participation from Index Ventures
Series B (2020): $27M led by Bonfire Ventures, BoxGroup, Toba Capital, Index Ventures LLP, Ludlow Ventures, and VMG Partners
Series C (2022): $70M supported by Toba Capital, Boxgroup Ventures, Point72 Private Investments, Bonfire Ventures, Index Ventures, and VMG Partners
Series D (2025): $80M featuring VMG Partners, Bonfire Ventures, Index Ventures, JMI Equity, and Box Group
Key Investors in Boulevard
Index Ventures
Index Ventures is a venture firm investing in the next generation of entrepreneurs from seed to IPO, partnering with founders who challenge the status quo to build enduring companies.
VMG Partners
VMG Partners is a growth equity and private investment firm that backs innovative consumer brands and enabling technologies, pairing capital with hands-on support.
Bonfire Ventures
Bonfire Ventures is a lead investor specialized in funding ambitious B2B software startups, positioning themselves as trusted advisors to founders with a hands-on investment philosophy.
What's next for Boulevard?
With this latest injection of capital, Boulevard is well-positioned to accelerate its product roadmap and expand its footprint in the enterprise wellness space. The strategic focus will likely center on deepening its integrated payment capabilities and enhancing its data-driven reporting tools to provide operators with actionable insights. As the company transitions into this next phase of scaling, the continued support from its seasoned investor base will be instrumental in navigating the competitive landscape of vertical SaaS. The firm remains committed to its mission of redefining the operational standards for the beauty and wellness industry through technological excellence.
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