What is Boulevard?
Founded in 2016 and headquartered in Los Angeles, California, Boulevard offers a comprehensive, all-in-one management platform for salons and spas. Developed in close collaboration with industry professionals, the software is engineered to streamline daily operations, enhance customer engagement, and drive sales growth. Key features include integrated client self-scheduling, robust customer relationship management (CRM) tools, targeted marketing capabilities, customizable reporting, and seamless payment processing. Boulevard's solution is designed to empower businesses in the beauty and wellness industry to operate more efficiently and provide superior customer experiences.
How much funding has Boulevard raised?
Boulevard has raised a total of $188M across 4 funding rounds:
Series A
$11M
Series B
$27M
Series C
$70M
Series D
$80M
Series A (2019): $11M with participation from Index Ventures
Series B (2020): $27M led by BoxGroup, VMG Partners, Ludlow Ventures, Bonfire Ventures, Toba Capital, and Index Ventures LLP
Series C (2022): $70M supported by Bonfire Ventures, Index Ventures, VMG Partners, Boxgroup Ventures, Point72 Private Investments, and Toba Capital
Series D (2025): $80M featuring VMG Partners, Index Ventures, JMI Equity, Box Group, and Bonfire Ventures
Key Investors in Boulevard
VMG Partners
VMG Partners is a growth equity and private investment firm that backs innovative consumer brands and enabling technologies, pairing capital with hands on support so founders can scale products, services and experiences that redefine how people live, eat, move and care for themselves.
Index Ventures
Index Ventures is a venture firm investing in the next generation of entrepreneurs from seed to IPO. They partner with founders with bold dreams that challenge the status quo to build enduring companies. With offices in San Francisco & London, Index Ventures invests in entrepreneurs all over the world. Generational Index-backed companies include Adyen, Datadog, Discord, Figma, Robinhood, and Roblox.
JMI Equity
JMI Equity founded in 1992 and headquartered in Baltimore, Maryland, is a growth equity firm focused on investing in leading software companies.
What's next for Boulevard?
With its latest major funding round, Boulevard is strategically positioned for accelerated growth and further platform development. The significant capital injection suggests a focus on expanding market reach, enhancing product features, and potentially exploring new verticals within the broader service industry. This enterprise-level backing indicates confidence from investors in Boulevard's business model and its capacity to scale operations. Future initiatives are likely to involve deepening its technological capabilities, strengthening its sales and marketing efforts, and solidifying its position as a leader in salon and spa management software.
See full Boulevard company page
