What is BorrowersFirst?
BorrowersFirst is a financial services company currently operating on an invitation-only basis. Its core offering involves providing access to credit, as evidenced by its invitation cards for instant applications. The company aims to streamline the borrowing process for its select clientele, focusing on efficiency and personalized service. The recent strategic investment suggests a move towards scaling operations and potentially expanding its customer base beyond the current invitation-only model.
How much funding has BorrowersFirst raised?
BorrowersFirst has raised a total of $100M across 1 funding round:
Debt
$100M
Debt (2017): $100M with participation from Waterfall Asset Management
Key Investors in BorrowersFirst
Waterfall Asset Management
Waterfall Asset Management, established in 2005, is an institutional asset manager specializing in structured credit and private equity. Based in New York City, they focus on asset-backed securities and loans, suggesting a strategic interest in BorrowersFirst's debt financing.
What's next for BorrowersFirst?
With a major strategic investment and a history of significant debt financing, BorrowersFirst is poised for an expansion phase. The company is likely to leverage this capital infusion to enhance its service offerings, refine its customer acquisition strategy, and potentially broaden its market reach. Future developments may include a more public-facing service model and increased accessibility for a wider range of borrowers seeking financial solutions.
See full BorrowersFirst company page
