What is BorrowersFirst?
BorrowersFirst is an emerging financial services company currently operating on an invitation-only basis. The firm focuses on providing services to customers who have received direct application cards. While specific details of its core business model are under wraps, its recent major strategic investment suggests a focus on scaling operations and expanding its market reach within the financial sector. The company's approach appears to be highly targeted, emphasizing direct customer engagement through mailed application materials.
How much funding has BorrowersFirst raised?
BorrowersFirst has raised a total of $100M across 1 funding round:
Debt
$100M
Debt (2017): $100M with participation from Waterfall Asset Management
Key Investors in BorrowersFirst
Waterfall Asset Management
Waterfall Asset Management is an institutional asset manager specializing in structured credit and private equity investments, indicating a strategic interest in BorrowersFirst's financial operations and potential for structured debt solutions.
What's next for BorrowersFirst?
The substantial enterprise-level funding and recent strategic investment indicate BorrowersFirst is poised for significant growth and operational expansion. This capital infusion will likely be directed towards enhancing its customer acquisition strategies, refining its service delivery mechanisms, and potentially broadening its product offerings. The company's current invitation-only model suggests a deliberate strategy to manage growth and ensure service quality, with future plans likely involving a wider public rollout.
See full BorrowersFirst company page
