What is Bonat?
Founded in 2019 by Saud Binsaeed, Bonat operates as a sophisticated AI-powered customer engagement platform. The company provides a comprehensive suite of tools that enable merchants to convert walk-in traffic into long-term, loyal customers. Its core technology stack integrates AI-driven marketing automation, behavior-based campaign management, and digital wallet functionality. By offering features such as customizable loyalty programs, granular customer segmentation, and automated review management, Bonat serves as a vital operational layer for retailers. Currently, the platform facilitates connections with over six million users, demonstrating significant scalability and market penetration within the Saudi Arabian retail and food and beverage sectors.
How much funding has Bonat raised?
Bonat has raised a total of $6M across 1 funding round:
Series A
$6M
Series A (2025): $6M with participation from Rua Growth Fund, ANB, and Rzm
Key Investors in Bonat
Rua Growth Fund
Rua Growth Fund is a Riyadh-based investment firm that leverages extensive operational and entrepreneurial experience to support high-growth tech ventures within Saudi Arabia.
ANB
Arab National Bank is a leading commercial and investment institution in Saudi Arabia, providing robust financial backing and strategic banking services to the regional tech ecosystem.
Rzm
Rzm is a diversified investment firm with a four-decade history, focusing on empowering vital sectors like IT and healthcare through responsible, long-term capital allocation.
What's next for Bonat?
With this major enterprise-level funding, Bonat is well-positioned to scale its operations and enhance its product roadmap. The strategic focus will likely center on deepening its AI capabilities to provide more predictive insights for merchants, while simultaneously expanding its footprint across the broader MENA region. As the company aligns with the digital transformation goals of Vision 2030, it is expected to invest heavily in talent acquisition and infrastructure to support its growing user base. The backing from institutional investors provides not only the necessary liquidity for rapid growth but also the strategic guidance required to navigate the complexities of the evolving retail technology landscape.
See full Bonat company page
