What is Bombora?
Founded in 2014 and headquartered in New York, New York, Bombora operates at the forefront of B2B sales and marketing intelligence. The company specializes in providing Intent data, a critical component for identifying and engaging prospective buyers actively researching specific topics. Bombora's proprietary Company Surge® analytics platform, powered by an extensive data co-op comprising billions of monthly content consumption signals from B2B publishers and brand websites, leverages advanced machine learning and natural language processing. This enables sales and marketing teams to pinpoint in-market accounts, personalize outreach strategies, and optimize campaign performance. The company's offerings extend to audience targeting, account-based marketing (ABM) activation, website visitor identification, and privacy-compliant omnichannel campaign measurement, positioning it as a leader in the data-driven B2B ecosystem.
How much funding has Bombora raised?
Bombora has raised a total of $22M across 2 funding rounds:
Debt
$2M
Debt
$20M
Debt (2020): $2M with participation from PPP
Debt (2021): $20M led by Runway Growth Capital
Key Investors in Bombora
Runway Growth Capital
Runway Growth Capital is a venture debt provider that offers flexible financing solutions to growth-stage technology and life science companies. Their investment in Bombora suggests confidence in the company's revenue generation and growth trajectory.
PPP
Public-Private Partnership
What's next for Bombora?
The substantial enterprise-level funding and strategic investment Bombora has attracted signal a strong market demand for its advanced B2B intelligence solutions. This financial backing is expected to fuel further expansion of its data co-op, enhance its machine learning capabilities, and broaden its market reach. Bombora is poised to deepen its penetration in account-based marketing and intent data activation, likely focusing on scaling its platform to serve an increasing number of enterprise clients. Future developments may include further integration of its data framework into broader marketing technology stacks and continued innovation in privacy-compliant data analytics to maintain its competitive edge in the rapidly evolving B2B data landscape.
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