What is Bombora?
Founded in 2014 and headquartered in New York, Bombora operates as a specialized provider of intent data solutions designed to optimize B2B sales and marketing performance. The company's core value proposition lies in its Data Co-op, a vast network of publishers and brand websites that generates billions of content consumption signals monthly. Through the application of natural language processing and advanced machine learning, Bombora transforms these raw signals into predictive insights. This allows businesses to identify which organizations are actively researching specific topics, thereby enabling more precise account-based marketing (ABM) strategies, improved lead prioritization, and highly personalized outreach campaigns. The platform is built upon a privacy-compliant framework, addressing the growing demand for ethical data usage in digital advertising.
How much funding has Bombora raised?
Bombora has raised a total of $22M across 2 funding rounds:
Debt
$2M
Debt
$20M
Debt (2020): $2M with participation from PPP
Debt (2021): $20M led by Runway Growth Capital
Key Investors in Bombora
Runway Growth Capital
A venture debt firm providing growth capital to high-growth technology companies, focusing on scalable business models and long-term value creation.
PPP
Public-Private Partnership
What's next for Bombora?
Looking ahead, the strategic deployment of this capital will likely focus on deepening the integration of Bombora's intent data across the broader martech ecosystem. As the demand for omnichannel campaign measurement and website visitor identification continues to rise, Bombora is expected to prioritize product innovation that bridges the gap between raw intent signals and automated execution. By scaling its data network and refining its proprietary analytics, the company aims to maintain its status as the industry standard for B2B intent intelligence, potentially exploring new vertical markets and enhancing its global footprint to support the evolving needs of enterprise-level sales and marketing teams.
See full Bombora company page
