What is Boisson?
Boisson was established during the COVID-19 pandemic, born from a desire to make a diverse range of high-quality nonalcoholic beverage options more accessible. The company operates a retail location, aiming to provide a welcoming and judgment-free environment that encourages exploration of these products. Boisson's mission is to cater to a growing consumer interest in reconsidering traditional drinking habits by offering a curated selection of innovative nonalcoholic alternatives.
How much funding has Boisson raised?
Boisson has raised a total of $17M across 2 funding rounds:
Angel/Seed
$12M
Other Financing Round
$5M
Angel/Seed (2022): $12M with participation from New Enterprise Associates, Creative Artists Agency,, Blue Scorpion Investments, and Connect Ventures
Other Financing Round (2023): $5M led by New Enterprise Associates, Connect Ventures, and Convivialité Ventures
Key Investors in Boisson
New Enterprise Associates
New Enterprise Associates (NEA) is a prominent venture capital firm established in 1977, known for its focus on supporting entrepreneurs in building successful businesses across various sectors.
Blue Scorpion Investments
Blue Scorpion Investments is an early-stage venture capital fund that invests in visionary entrepreneurs with U.S.-based consumer-facing businesses, focusing on socially conscious companies that disrupt consumer behavior.
Connect Ventures
Connect Ventures is a London-based venture firm specializing in pre-seed and seed stage product companies, known for its entrepreneur-friendly approach and support for founders in Europe.
What's next for Boisson?
The recent major strategic investment signals a pivotal growth phase for Boisson. This capital infusion is expected to fuel expansion initiatives, potentially including scaling retail operations, enhancing product sourcing, and broadening marketing efforts to reach a wider consumer base interested in sophisticated nonalcoholic choices. The company is well-positioned to capitalize on the evolving market trends in mindful consumption and the burgeoning nonalcoholic beverage industry.
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