What is BloomThis?
Established in 2015, BloomThis has emerged as a dominant force in the Malaysian online gifting and floral sector. By integrating a sophisticated logistics network with high-end, artisan-crafted floral designs, the company addresses the growing demand for premium, same-day delivery services. Its market position is defined by a dual focus on individual consumer gifting and large-scale corporate procurement, effectively bridging the gap between traditional floristry and modern e-commerce convenience. The company's operational footprint, spanning Kuala Lumpur, Selangor, Penang, and Johor Bahru, demonstrates a robust infrastructure capable of handling complex, time-sensitive logistics while maintaining a luxury brand identity.
How much funding has BloomThis raised?
BloomThis has raised a total of $600K across 1 funding round:
Angel/Seed
$600K
Angel/Seed (2017): $600K, investors not publicly disclosed
Key Investors in BloomThis
Undisclosed Investor
Undisclosed investor participating in the funding round.
What's next for BloomThis?
The infusion of capital is expected to catalyze the next phase of BloomThis's growth, likely focusing on technological enhancements to its supply chain and further expansion of its regional delivery capabilities. As the company transitions from its foundational growth stage to a more mature enterprise-level operation, strategic priorities will likely include optimizing customer acquisition costs and diversifying its product portfolio to include more high-margin live plant and bespoke gift offerings. By leveraging its established brand equity, BloomThis is well-positioned to capture a larger share of the digital gifting market, potentially exploring new geographic territories or vertical integrations that enhance its competitive moat in the Southeast Asian floral industry.
See full BloomThis company page
