What is BloomThat?
BloomThat distinguishes itself in the floral industry by leveraging a bicycle-based delivery model to ensure bouquets are delivered within 90 minutes. This unique approach targets consumers seeking immediate floral gifts and arrangements, positioning BloomThat as a fast-response service in a traditionally slower-paced market. The company's operational strategy focuses on efficiency and speed, aiming to capture market share through superior delivery times and a commitment to freshness.
How much funding has BloomThat raised?
BloomThat has raised a total of $7.5M across 2 funding rounds:
Angel/Seed
$2M
Series A
$5.5M
Angel/Seed (2014): $2M with participation from SV Angel and A-Grade Investment
Series A (2015): $5.5M led by Forerunner Ventures, Sherpalo, First Round Capital, Vaizra Investments, and Rothenberg Ventures
Key Investors in BloomThat
SV Angel
SV Angel is a long-term investment firm dedicated to supporting founders in creating impactful businesses. They prioritize building strong partnerships by advocating for founders and providing essential resources, strategic insights, and a vast network to help companies scale.
Forerunner Ventures
Forerunner Ventures partners with founders to build category-defining companies at the intersection of technology and human behavior. They focus on identifying emerging technology trends and consumer demands to invest in innovative startups.
First Round Capital
First Round Capital is a venture capital firm that invests in innovative startups across various sectors. The company focuses on supporting entrepreneurs and helping them achieve significant results, with a notable track record of successful IPOs and acquisitions.
What's next for BloomThat?
With the recent infusion of major strategic capital, BloomThat is poised for significant scaling and service area expansion. The company's focus on rapid, localized delivery suggests a strategy of deepening penetration in existing urban markets and potentially replicating the model in new metropolitan areas. Future developments may include enhancements to their online platform, optimization of delivery logistics, and the introduction of new product offerings to capitalize on their established brand recognition and efficient operational framework. This enterprise-level backing signals confidence in BloomThat's innovative approach to the flower delivery market.
See full BloomThat company page
