What is BloomThat?
BloomThat distinguishes itself in the competitive flower delivery market through its unique operational model. The company leverages bicycle couriers to ensure rapid delivery of floral arrangements, promising bouquet delivery in under 90 minutes. This focus on speed and efficiency, combined with a commitment to quality, positions BloomThat as a convenient and reliable option for on-demand floral gifting and personal use. The company's strategy appears geared towards capturing market share in urban environments where rapid logistics are a key differentiator.
How much funding has BloomThat raised?
BloomThat has raised a total of $7.5M across 2 funding rounds:
Angel/Seed
$2M
Series A
$5.5M
Angel/Seed (2014): $2M with participation from SV Angel and A-Grade Investment
Series A (2015): $5.5M led by First Round Capital, Forerunner Ventures, Sherpalo, Rothenberg Ventures, and Vaizra Investments
Key Investors in BloomThat
First Round Capital
First Round Capital is a venture capital firm that invests in innovative startups across various sectors, focusing on supporting entrepreneurs and achieving significant results through a notable track record of successful IPOs and acquisitions.
Forerunner Ventures
Forerunner Ventures partners with founders to build category-defining companies at the intersection of technology and human behavior, investing in innovative startups that redefine customer experiences and improve accessibility.
Sherpalo
Sherpalo Ventures is an early-stage investment firm that collaborates with visionary founders to create transformative companies, offering capital and expertise in sectors such as AI, Enterprise, and Consumer Internet.
What's next for BloomThat?
With the recent infusion of major strategic capital, BloomThat is poised for accelerated growth and market penetration. The company's focus on rapid, bicycle-based delivery suggests a strategy aimed at optimizing logistics for urban centers, potentially expanding its service area or enhancing its delivery network. Future initiatives may include technological advancements to further streamline operations, expanding product offerings, or exploring new geographic markets. This enterprise-level funding indicates investor confidence in BloomThat's business model and its capacity to scale effectively within the on-demand economy.
See full BloomThat company page
