What is BloomThat?
BloomThat operates as a specialized on-demand flower delivery service, distinguishing itself through a hyper-local logistics model that leverages bicycle couriers to ensure delivery in under 90 minutes. By optimizing the supply chain for perishable goods, the company addresses the consumer demand for speed and convenience in the gifting sector. Its market position is defined by its ability to bridge the gap between traditional floral retail and modern, tech-enabled delivery expectations, effectively transforming the customer experience through rapid fulfillment.
How much funding has BloomThat raised?
BloomThat has raised a total of $7.5M across 2 funding rounds:
Angel/Seed
$2M
Series A
$5.5M
Angel/Seed (2014): $2M with participation from SV Angel and A-Grade Investment
Series A (2015): $5.5M led by Forerunner Ventures, Sherpalo, Rothenberg Ventures, Vaizra Investments, and First Round Capital
Key Investors in BloomThat
Forerunner Ventures
Forerunner Ventures partners with founders to build category-defining companies at the intersection of technology and human behavior, focusing on emerging consumer trends.
Sherpalo
Sherpalo Ventures is an early-stage investment firm that collaborates with visionary founders to create transformative companies across sectors like Artificial Intelligence and Consumer Internet.
Rothenberg Ventures
Rothenberg Ventures invests in visionary entrepreneurs developing transformative technologies at the intersection of technology and human potential, providing strategic guidance to accelerate growth.
What's next for BloomThat?
With the recent influx of capital, BloomThat is positioned to refine its operational footprint and potentially expand its service radius. The strategic focus will likely shift toward enhancing its proprietary delivery technology and deepening its market share in dense urban environments. As the company matures, the emphasis will remain on maintaining the 90-minute delivery promise while scaling the underlying logistics platform to accommodate increased order volume and broader geographic coverage. Future growth will depend on the firm's ability to maintain unit economics while competing against larger, more diversified e-commerce platforms.
See full BloomThat company page
